Award

PB2021-00587 - Young Discounts Bus Marketing Campaign

DARLINGTON BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Award

23 Dec 2021 at 12:05

Award Notice
Summary of the contracting process

The procurement process involves Darlington Borough Council as the contracting authority for the project titled "PB2021-00587 - Young Discounts Bus Marketing Campaign." This campaign aims to promote bus ticket offers for young people in the Tees Valley, specifically targeting sixth form, college, and university students. The procurement was awarded through a direct method and is currently in the Award stage, having been completed recently. The total contract value is £19,000, with a contract period commencing on 22nd December 2021 and ending on 15th March 2022. The tender period concluded on 20th December 2021.

This tender presents an opportunity for businesses that specialise in advertising and marketing services, particularly those focusing on campaigns directed at younger demographics. Small and medium-sized enterprises (SMEs) with experience in digital marketing would be well-positioned to compete, given the nature of the campaign's objectives and target audience. Engaging with such projects can help expand a business's portfolio, particularly in the public sector, which often seeks targeted outreach initiatives for community services.

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Notice Information

Notice Title

PB2021-00587 - Young Discounts Bus Marketing Campaign

Notice Description

Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5ba308b1-3ecc-44e1-a15f-f161f68d2fe7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

34121100 - Public-service buses

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£19,000 Under £100K
Lots Value
Not specified
Awards Value
£19,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Dec 20214 years ago
Submission Deadline
20 Dec 2021Expired
Future Notice Date
Not specified
Award Date
21 Dec 20214 years ago
Contract Period
22 Dec 2021 - 15 Mar 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DARLINGTON BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
DARLINGTON
Postcode
DL1 5QT
Post Town
Darlington
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC3 Tees Valley
Small Region (ITL 3)
TLC33 Darlington
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Darlington
Electoral Ward
Park East
Westminster Constituency
Darlington

Supplier Information

Number of Suppliers
1
Supplier Name

DIVA CREATIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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