Award

Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

CAMBRIDGESHIRE COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

06 Nov 2018 at 17:36

Award Notice
Tender

18 Jul 2018 at 12:27

Tender Notice
Summary of the contracting process

The Cambridgeshire County Council is seeking to engage providers for a marketing campaign aimed at enhancing teacher recruitment in Fenland and East Cambridgeshire. The campaign, titled "Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign," is classified under business services (CPV code 79000000) with a focus on education and training services. The tender was published on 18th July 2018, and the tender period closed on 13th August 2018. The contract was awarded on 2nd November 2018 and is set to run from 19th November 2018 until 18th November 2019, with a value of £139,400. The campaign will deliver targeted online advertising and marketing materials to attract teachers to the region, addressing specific recruitment challenges.

This marketing campaign presents significant opportunities for businesses specialising in marketing, advertising, and recruitment services. Companies that can design and implement innovative outreach strategies, particularly those familiar with the education sector, would be well-suited to compete for similar contracts. Small and medium-sized enterprises (SMEs) and voluntary community sector enterprises (VCSEs) are encouraged to participate, as they often bring specialised knowledge and agility that can effectively address the unique needs of the education sector in Fenland and East Cambridgeshire.

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Notice Information

Notice Title

Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

Notice Description

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire. The successful provider will design and deliver a marketing campaign including: * Targeted online and social media advertising * Regional advertising in key target areas * Marketing materials The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire. The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c9c58db2-33de-4ad7-a189-668262698aff
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

80 - Education and training services

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

80000000 - Education and training services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£139,400 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Nov 20187 years ago
Submission Deadline
13 Aug 2018Expired
Future Notice Date
Not specified
Award Date
2 Nov 20187 years ago
Contract Period
19 Nov 2018 - 18 Nov 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CAMBRIDGESHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CAMBRIDGE
Postcode
CB3 0AP
Post Town
Cambridge
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH42 Cambridgeshire CC
Delivery Location
Not specified
Local Authority
Cambridge
Electoral Ward
Castle
Westminster Constituency
Cambridge

Supplier Information

Number of Suppliers
1
Supplier Name

ATHENE COMMUNICATIONS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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