Award

Communications and Advertising Framework

SOUTHERN WATER SERVICES

This public procurement record has 2 releases in its history.

Award

20 Dec 2022 at 12:45

Tender

15 Dec 2021 at 22:45

Summary of the contracting process

Southern Water Services has completed the "Communications and Advertising Framework" procurement process. This framework aimed to support the SWS Communications team in the provision of communications services through a multi-lot framework split into five lots. The lots included services such as Strategic Communications, Full Service Campaign Support, Radio Advertising, Press and Print Advertising, and Television and Film Creative & Production. The procurement method adopted was a negotiated procedure with prior call for competition, and the awarded contracts were signed between September and November 2022.

This tender from Southern Water Services presents business growth opportunities for suppliers in the advertising and marketing services industry. Companies with expertise in public relations, advertising campaigns, radio and print advertising, and television and film production are well-suited to compete. The procurement process included submission periods, selection criteria, and contract terms that offered clear guidelines for interested suppliers to participate effectively and potentially secure contracts for the provision of communication services.

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Notice Title

Communications and Advertising Framework

Notice Description

Southern Water Services (SWS) is in a rapid state of transformation. To support this, there is a need to put in place different contracts to assist the SWS Communications team in the provision of communications services through a new multi-lot framework. Due to the wide range of requirements, this framework was split into five lots, with a differing number of service providers being awarded a place on the framework under each of the lots. The five lots which formed the framework are listed below.

Lot Information

Strategic Communications

Services will include but not restricted to: Public relations services / political lobbying Employee/stakeholder engagement, strategy and change Corporate reputation Crisis communications Regulatory reports and planning services

Renewal: Options to extend up to a further 48 months. The value can not be determined at this time. Total 8 years

Full Service Campaign Support

Services will include, but not be restricted to: Full service campaigns, made up of the following: Marketing strategy development Creative for campaigns Digital marketing and social media Direct marketing Internet/website/social media support

Renewal: Options to extend up to a further 48 months. The value can not be determined at this time. Total 8 years

Radio Advertising

The agency will provide radio advertising services, either in-house or through sub-contracting to other agencies. The services listed below are examples of the types of services provided. This is not an exhaustive list. Planning and execution of radio campaigns, covering all of Southern Water's water and wastewater region. Ad scheduling Events/sponsorship On-air promotions Recruitment advertising Audio Production - including: Producing radio fillers, podcasts, editorial for broadcast Large and small scale production requirements (e.g. high production value radio/podcasts).

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 year

Press and Print Advertising

Services will include, but not be restricted to: Placing notices in local and regional newspapers, magazines and via outlet's social media channels, both print and digital, targeting both niche and broader markets, in a variety of sizes. The supplier should have the ability to advertise in an array of different newspaper or publications and social channels that cover both local and regional areas across Southern Water's water and wastewater region. Advertisement design and placement Manage and deliver digital marketing campaigns via owned or earned channels Targeted door-to-door distribution (optional)

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 years)

Televesion and Film Creative & Production

Agencies are able to offer development and production services on a standalone basis. Agencies are invited to bid based on capability to provide, assist, build and decision support one or more of the following services: Brand content Strategy and creative Moving picture and video production - including but not limited to: Promotional films, online content, interviews Production requirements, including storyboarding, casting, filming, editing, colour grading, and audio mixing. End-to-end management of TV ad production and approvals, including clearcast process. Animation and motion graphics

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 years)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0301d5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036027-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79416200 - Public relations consultancy services

92221000 - Television production services

Notice Value(s)

Tender Value
£12,800,000 £10M-£100M
Lots Value
£12,800,000 £10M-£100M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Dec 20223 years ago
Submission Deadline
24 Jan 2022Expired
Future Notice Date
Not specified
Award Date
22 Aug 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SOUTHERN WATER SERVICES
Additional Buyers

SOUTHERN WATER SERVICES LTD.

Contact Name
Not specified
Contact Email
kirsty.lodge@southernwater.co.uk, sourcing.team.procurement@southernwater.co.uk
Contact Phone
+44 1903264444

Buyer Location

Locality
WORTHING
Postcode
BN13 3NX
Post Town
Brighton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ27 West Sussex (South West)
Delivery Location
TLJ South East (England)

Local Authority
Worthing
Electoral Ward
Northbrook
Westminster Constituency
Worthing West

Supplier Information

Number of Suppliers
10
Supplier Names

BAUER RADIO

BOLD CONTENT VIDEO

BUILT ENVIRONMENT COMMUNICATIONS GROUP

CREATE 51

DENTONS GLOBAL ADVISORS

IMPERO DESIGN

MEDIAWORKS

NEWSQUEST MEDIA GROUP

OLIVER AND GRAIMES DESIGN ASSOCIATES

PORTLAND PR

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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