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(NU1589-66) Google Analytics 360 License and Analytics Support

Newcastle University

This public procurement record has 1 release in its history.

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25 Jul 2022 at 17:44

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Summary of the contracting process

The procurement process involves Newcastle University seeking a supplier for the Google Analytics 360 License and analytics support, classified under business services within the marketing and consulting industry. The tender was initiated under a selective procurement method, with a focus on three key elements: the renewal of the GA360 license, a GA4/GTM audit, and ongoing annual support services. The contract was signed on 22 July 2022, and the overall contracting process has been completed.

This tender presents substantial opportunities for businesses specialising in analytics, marketing consultancy, and software development, particularly those familiar with Google Analytics and related technologies. Companies capable of providing high-quality analytical support, license management, and tailored training could thrive in this competitive environment. The requirement for quality service delivery and adherence to project timelines makes it an ideal opportunity for SMEs with relevant expertise in digital marketing and data analytics.

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Notice Information

Notice Title

(NU1589-66) Google Analytics 360 License and Analytics Support

Notice Description

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: * GA360 Licence Renewal * GA4/GTM Audit and Recommendations * GA4/GTM Annual Retainer GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. * Audit existing GTM set up to optimise performance. * Providing recommendations e.g. event setup, custom dimensions, audiences etc. * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. * Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): * Facebook/Instagram * Tiktok * Snapchat * LinkedIn GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. 3. Support the creation of GA4 custom reports as requested. 4. Provide training and documentation/guidelines as required.

Lot Information

Lot 1

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: * GA360 Licence Renewal * GA4/GTM Audit and Recommendations * GA4/GTM Annual Retainer GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. * Audit existing GTM set up to optimise performance. * Providing recommendations e.g. event setup, custom dimensions, audiences etc. * Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. * Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): * Facebook/Instagram * Tiktok * Snapchat * LinkedIn GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. 3. Support the creation of GA4 custom reports as requested. 4. Provide training and documentation/guidelines as required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0355a4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/020220-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£77,940 Under £100K

Notice Dates

Publication Date
25 Jul 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
22 Jul 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Newcastle University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

Crunch DMC Ltd

Further Information

Open Contracting Data Standard (OCDS)

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