Notice Information
Notice Title
MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS
Notice Description
Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.
Lot Information
Lot 1
Description of the goods or services required: Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Objectives: -Raising consumer awareness for individual Welsh food and drink brands across Wales and GB to be measured pre and post campaign -Gaining the most campaign impact for budget by effectively targeting target audiences based on their attitudes
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-038616
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/001545-2023
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
32 - Radio, television, communication, telecommunication and related equipment
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
32417000 - Multimedia networks
79340000 - Advertising and marketing services
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £200,000 £100K-£500K
- Lots Value
- £200,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- £200,000 £100K-£500K
Notice Dates
- Publication Date
- 18 Jan 20233 years ago
- Submission Deadline
- 3 Jan 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 18 Jan 20233 years ago
- Contract Period
- 1 Feb 2023 - 31 May 2023 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- Menter a Busnes
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- CEREDIGION
- Postcode
- SY23 3AH
- Postcode Area
- Shrewsbury
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL4 Mid and South West Wales
- Small Region (ITL 3)
- TLL41 Mid Wales
- Delivery Location
- TLL Wales
-
- Local Authority
- Ceredigion
- Electoral Ward
- Llanbadarn Fawr
- Westminster Constituency
- Ceredigion Preseli
Further Information
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.