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Marketing and Distribution fees

Coventry University

This public procurement record has 6 releases in its history.

Award

16 Jul 2026 at 15:59

Award Notice
Award

09 Jul 2026 at 11:56

Award Notice
Award

07 Jul 2026 at 18:08

Award Notice
Award

18 Aug 2025 at 14:13

Award Notice
Award

19 Dec 2024 at 14:30

Award Notice
Tender

10 Nov 2023 at 18:22

Tender Notice
Summary of the contracting process

Coventry University procured management, business-professional and administrative services through its Growco arrangement with Cintana Education LLC. The requirement supports Coventry University’s online growth programme, including marketing and distribution activity, management support, business-professional services and administration. Related work covers information-technology consulting, software development, internet and support services, and higher-education services. Delivery is associated with the United Kingdom, with the buyer based in Coventry. The procurement is categorised primarily as business and management consultancy and related services. Cintana Education LLC, a large supplier based in Arizona, was selected to provide the services. The arrangement therefore suits organisations able to combine education-sector support with online programme development, commercial marketing, distribution and associated management or administrative capability.

The procurement is complete and has resulted in five active awards and contracts to Cintana Education LLC, all relating to the single requirement. The procedure was an accelerated open procedure, evaluated on price, with electronic submission and English-language bids. The tender deadline was 11 December 2023 at 12:00, followed by bid opening at 12:01. The award period began on 11 December 2023. Contracts were signed on 24 or 25 September 2024. The recorded contract values are £6,000,000; £139,477.88; £86,527.98; £86,302.37; and £85,719.24. The contract period runs from 31 January 2024 to 30 April 2034, with an option for Coventry University to extend by one further five-year period, subject to a maximum term of 15 years.

For a supplier assessing future work of this kind, the award demonstrates demand from Coventry University for a substantial, multi-year online education growth capability rather than a single, narrowly defined service. A credible competitor would need to provide integrated management, business-professional and administrative support, alongside marketing, distribution and technology-related consultancy. Experience in higher education and online learning would be particularly relevant, as would the ability to support programme growth across commercial and operational functions. The buyer used an open, price-led route and received one bid for each recorded award, indicating that a future competitor would need a clear and competitive commercial model. The scale and duration also favour suppliers with the financial resources, delivery capacity and organisational resilience to sustain a long-term university partnership.

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Notice Information

Notice Title

Marketing and Distribution fees

Notice Description

Management, Business Professionals and Administrative Services call off from the Cintana Growco contract.

Lot Information

Lot 1

Management, Business Professionals and Administrative Services call off from the Cintana Growco contract.

Options: The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus 10 years years, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 15 years.

Renewal: The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus 10 years years, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 15 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04178c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067397-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

80 - Education and training services

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79400000 - Business and management consultancy and related services

80300000 - Higher education services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£6,398,025 £1M-£10M

Notice Dates

Publication Date
16 Jul 20261 months ago
Submission Deadline
11 Dec 2023Expired
Future Notice Date
Not specified
Award Date
24 Sep 20241 years ago
Contract Period
31 Jan 2024 - 30 Apr 2034 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Coventry University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV1 5FB
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
Not specified
Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Supplier Information

Number of Suppliers
1
Supplier Name

CINTANA EDUCATION LLC

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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