Digital Advertising Concession

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-047c15-2024-07-09T19:05:04+01:00",
    "date": "2024-07-09T19:05:04+01:00",
    "ocid": "ocds-h6vhtk-047c15",
    "description": "Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be a combination of wayfinding and commercial advertising. Existing digital inventory within the London Aquatic Centre and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.The value stated herein is for the full 10 years (120 months). The Authority proposes a Concession Agreement of a duration longer than 5 years in recognition of the expected life of the digital assets. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/9U297563SN GO Reference: GO-202479-PRO-26839340",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-047c15",
        "legalBasis": {
            "id": "32014L0023",
            "scheme": "CELEX"
        },
        "title": "Digital Advertising Concession",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity. Capital estimated around PS6M and the revenue is the PS56,6m",
        "value": {
            "amount": 62600000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Additional information: The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises PS6.6 million Capital Expenditure and forecasted gross revenue of PS56 million.",
                "value": {
                    "amount": 62600000,
                    "currency": "GBP"
                },
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "34928470",
                        "description": "Signage"
                    },
                    {
                        "scheme": "CPV",
                        "id": "31523200",
                        "description": "Permanent message signs"
                    },
                    {
                        "scheme": "CPV",
                        "id": "51110000",
                        "description": "Installation services of electrical equipment"
                    },
                    {
                        "scheme": "CPV",
                        "id": "50312600",
                        "description": "Maintenance and repair of information technology equipment"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKI41"
                    }
                ],
                "deliveryLocation": {
                    "description": "Hackney and Newham"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "As set out in the Procurement documents",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "contractTerms": {
            "performanceTerms": "As set out in the Procurement documents"
        },
        "tenderPeriod": {
            "endDate": "2024-09-04T11:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "reviewDetails": "as set out in the Procurement Documents"
    },
    "parties": [
        {
            "id": "GB-FTS-118025",
            "name": "London Legacy Development Corporation",
            "identifier": {
                "legalName": "London Legacy Development Corporation"
            },
            "address": {
                "streetAddress": "FLAT b, 1 Red Lion Square",
                "locality": "London",
                "region": "UKI4",
                "postalCode": "SW18 4LS",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Fotios Bountalis",
                "telephone": "+44 74000000",
                "email": "FotisBountalis@londonlegacy.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.queenelizabetholympicpark.co.uk/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "description": "Mayoral Development Corporation"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "08",
                        "description": "Recreation, culture and religion"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-93560",
            "name": "London Legacy Development Corporation",
            "identifier": {
                "legalName": "London Legacy Development Corporation"
            },
            "address": {
                "streetAddress": "5 Endeavour Square, Stratford",
                "locality": "London",
                "postalCode": "E20 1JN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 740000000"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-118025",
        "name": "London Legacy Development Corporation"
    },
    "language": "en"
}