Notice Information
Notice Title
Social Media Recruitment with AI
Notice Description
In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates.
Lot Information
Lot 1
Service Objective: The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates. Key Requirements: 1. AI-Driven Campaign Management: * Automated campaign launch and optimization across various social media platforms. * 24/7 campaign monitoring and adjustment based on performance data. * Intelligent retargeting capabilities to reach qualified candidates across multiple channels. * Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires. 2. Candidate Engagement Tools: * User-friendly candidate application pages with streamlined application processes. * Geo-targeted campaigns to reach candidates in specific geographic locations. * AI-powered targeted outreach to identify and engage with potential candidates. * Multi-channel retargeting to maintain candidate interest and drive conversions. * Performance Measurement and Reporting: 3. A shared dashboard providing real-time insights into campaign performance. * Detailed tracking of candidate journeys from initial engagement to application and hire. * Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution. 4. Enhanced Employer Branding: * Support for creating and maintaining a strong employer brand through targeted messaging and content. * Integration with existing employer branding materials and guidelines. Additional Considerations: Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data. Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector. Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes. By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.
Procurement Information
Award of a contract without prior publication of a call for competition in the cases listed below The procurement falls outside the scope of application of the regulations Explanation: The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:- (ii) Competition is absent for technical reasons In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-049d63
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/030514-2024
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Limited
- Procurement Method Details
- Award procedure without prior publication of a call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
48100000 - Industry specific software package
79600000 - Recruitment services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £100,000 £100K-£500K
Notice Dates
- Publication Date
- 24 Sep 20241 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 23 Sep 20241 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- OUTWOOD GRANGE ACADEMIES TRUST
- Contact Name
- Suzi Richards
- Contact Email
- s.richards@outwood.com
- Contact Phone
- +44 7989177767
Buyer Location
- Locality
- WAKEFIELD
- Postcode
- WF1 2PF
- Post Town
- Wakefield
- Country
- England
-
- Major Region (ITL 1)
- TLE Yorkshire and The Humber
- Basic Region (ITL 2)
- TLE4 West Yorkshire
- Small Region (ITL 3)
- TLE45 Wakefield
- Delivery Location
- TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber
-
- Local Authority
- Wakefield
- Electoral Ward
- Wrenthorpe and Outwood West
- Westminster Constituency
- Wakefield and Rothwell
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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