Summary of the contracting process

Social Care Wales is seeking a skilled and experienced creative and marketing partner to collaborate on their WeCare Wales marketing and communication campaigns. This opportunity falls under the advertising and marketing services industry category, specifically focusing on social care, childcare, play, and early support sectors. Based in Cardiff, Wales, the contract will run from 1 April 2025 to 31 March 2027, with a potential extension up to 31 March 2028. The procurement stage is currently in the tender phase, with the submission deadline set for 10 February 2025. The procurement method is an open procedure, allowing for electronic submissions via the Sell2Wales website.

This tender represents a significant opportunity for businesses specialising in creative and strategic marketing. Companies with expertise in TV, social media, out-of-home advertising, storytelling, and radio will find this project particularly rewarding. The awarded partner will work closely with WeCare Wales to develop and implement high-impact campaigns that engage and inspire target audiences. Businesses that excel in developing creative assets, optimising marketing channels, and providing strategic guidance are well-suited to compete for this contract, which offers potential for long-term collaboration and growth aligned with funding opportunities. Social Care Wales anticipates that consortia might also be suitable for this contract, inviting collaborative bids from multiple suppliers to enhance project delivery.

Tender

Provision of a Creative & Marketing Partner for WeCare Wales

SOCIAL CARE WALES

Contract Timeline

Publication Date

9th January 2025 15:28:02 PM

Tender Deadline

10th February 2025 12:00:00 PM 18 days remaining
Contract Summary

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.
Contract Details

Open Contracting ID

ocds-h6vhtk-04ceac

Publication Source

Find a Tender Service

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79340000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

SOCIAL CARE WALES

Buyer Name

Buyer Email

procurement@socialcare.wales

Buyer Phone

+44 3003033444

Buyer Address

South Gate House, Wood Street

Cardiff

CF10 1EW

United Kingdom

View contract on Find a Tender Service

Provision of a Creative & Marketing Partner for WeCare Wales

SOCIAL CARE WALES

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority