Notice Information
Notice Title
WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Notice Description
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open to use by the Welsh Public Sector.
Lot Information
Media Buying Services
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.
Integrated Marketing Campaigns and PR ServicesSuccessful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.
Planning Information
It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-051d8e
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/076225-2025
- Current Stage
- Tender
- All Stages
- Planning, Tender
Procurement Classification
- Notice Type
- UK4 - Tender Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME, VCSE
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £82,000,000 £10M-£100M
- Lots Value
- £49,500,000 £10M-£100M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 21 Nov 20253 months ago
- Submission Deadline
- 19 Dec 2025Expired
- Future Notice Date
- 7 Nov 2025Expired
- Award Date
- Not specified
- Contract Period
- 31 Mar 2026 - 21 Mar 2030 3-4 years
- Recurrence
- 2029-11-12
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- LLYWODRAETH CYMRU / WELSH GOVERNMENT
- Contact Name
- Faye Moore
- Contact Email
- faye.moore@gov.wales
- Contact Phone
- Not specified
Buyer Location
- Locality
- CARDIFF
- Postcode
- CF10 3NQ
- Post Town
- Cardiff
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL5 South East Wales
- Small Region (ITL 3)
- TLL52 Cardiff and Vale of Glamorgan
- Delivery Location
- TLL Wales
-
- Local Authority
- Cardiff
- Electoral Ward
- Cathays
- Westminster Constituency
- Cardiff South and Penarth
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/076225-2025
21st November 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/056713-2025
15th September 2025 - Preliminary market engagement notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/024777-2025
22nd May 2025 - Pipeline notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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