Notice Information
Notice Title
WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Notice Description
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
Lot Information
Media Buying Services
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.
Integrated Marketing Campaigns and PR ServicesSuccessful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.
Planning Information
It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-051d8e
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/059148-2026
- Current Stage
- Award
- All Stages
- Planning, Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME, VCSE
- Awardee Scale
- Large, SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £82,000,000 £10M-£100M
- Lots Value
- £49,500,000 £10M-£100M
- Awards Value
- £82,000,000 £10M-£100M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 23 Jun 20262 days ago
- Submission Deadline
- 19 Dec 2025Expired
- Future Notice Date
- 7 Nov 2025Expired
- Award Date
- 10 Jun 20262 weeks ago
- Contract Period
- 30 Jun 2026 - 30 Jun 2030 4-5 years
- Recurrence
- 2029-11-12
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- LLYWODRAETH CYMRU / WELSH GOVERNMENT
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- CARDIFF
- Postcode
- CF10 3NQ
- Post Town
- Cardiff
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL5 South East Wales
- Small Region (ITL 3)
- TLL52 Cardiff and Vale of Glamorgan
- Delivery Location
- TLL Wales
-
- Local Authority
- Cardiff
- Electoral Ward
- Cathays
- Westminster Constituency
- Cardiff South and Penarth
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/059148-2026
23rd June 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/055774-2026
12th June 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/076225-2025
21st November 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/056713-2025
15th September 2025 - Preliminary market engagement notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/024777-2025
22nd May 2025 - Pipeline notice on Find a Tender
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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"suppliers": [
{
"id": "GB-PPON-PWXT-4982-RRTN",
"name": "Golley Slater Group Limited"
},
{
"id": "GB-PPON-PYZW-1928-NTLD",
"name": "Cowshed Communication Ltd"
},
{
"id": "GB-PPON-PYVW-1954-BQZZ",
"name": "The Folk Group Ltd"
},
{
"id": "GB-PPON-PRNM-6799-JYPX",
"name": "Freshwater UK Limited"
},
{
"id": "GB-PPON-PYBJ-2151-BWGW",
"name": "Jam Jar PR Limited"
},
{
"id": "GB-PPON-PYCG-1991-CGNG",
"name": "reTHINK PR & Marketing Ltd"
},
{
"id": "GB-PPON-PNNN-5539-TYGM",
"name": "SBW Advertising Ltd"
},
{
"id": "GB-PPON-PWCD-4596-PJPG",
"name": "Equinox Public Relations Ltd"
},
{
"id": "GB-PPON-PXPT-6886-LVQX",
"name": "Energy Saving Trust Enterprises Ltd"
},
{
"id": "GB-PPON-PZZD-2863-BGQX",
"name": "Four Agency Worldwide Limited"
}
],
"items": [
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKL",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKL",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "2"
}
],
"standstillPeriod": {
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},
"contractPeriod": {
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"endDate": "2030-06-30T23:59:59+01:00"
},
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],
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{
"id": "055774-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/055774-2026",
"datePublished": "2026-06-12T14:39:35+01:00",
"format": "text/html"
},
{
"id": "059148-2026",
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"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/059148-2026",
"datePublished": "2026-06-23T16:49:58+01:00",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2026-06-11T00:00:00+01:00",
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-06-26T23:59:59+01:00",
"status": "scheduled"
}
],
"amendments": [
{
"id": "059148-2026",
"description": "Please be advised the standstill end date has changed. The initial standstill end date was 24 June 2026, and this has been extended to 1 July 2026."
}
]
}
]
}