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WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

Llywodraeth Cymru / Welsh Government

This public procurement record has 6 releases in its history.

TenderCancellation

29 Jun 2026 at 16:06

UK12 - Procurement Termination Notice
AwardUpdate

23 Jun 2026 at 16:49

UK6 - Contract Award Notice
Award

12 Jun 2026 at 14:39

UK6 - Contract Award Notice
Tender

21 Nov 2025 at 18:51

UK4 - Tender Notice
Planning

15 Sep 2025 at 16:48

UK2 - Preliminary Market Engagement Notice
Planning

22 May 2025 at 13:10

UK1 - Pipeline Notice
Summary of the contracting process

The recent procurement process initiated by the Llywodraeth Cymru / Welsh Government focused on establishing a Framework Agreement titled "WGCD Media Buying, Integrated Marketing Campaigns and PR Services". This procurement is aimed at benefiting the Welsh Public Sector and includes services like media buying and integrated marketing campaigns. The procurement was carried out through an open procedure and was split into two lots: Lot 1 for Media Buying Services, featuring a single supplier, and Lot 2 for Integrated Marketing Campaigns and PR Services, engaging 10 suppliers including SMEs like Golley Slater Group Limited, Cowshed Communication Ltd, and others. This opportunity was governed by the legal basis of the 2023/54 UKPGA and has a contract period set from July 2026 to June 2030. The latest stages of this procurement ended in June 2026, signalling a comprehensive engagement by a variety of communication-focused businesses across Wales, with Cardiff serving as a central location for multiple suppliers involved. The planning began back in 2025, with a virtual supplier awareness event held to offer potential bidders insights into the procurement strategy.

This framework agreement presents substantial opportunities for businesses within the advertising and marketing sector, particularly those specialising in media buying and integrated marketing solutions. The involvement of Welsh SMEs reflects the procurement's encouragement of local businesses to engage in public sector contracts, ensuring robust market engagement in Wales. Furthermore, the framework agreement is built to support broad participation from various public sector bodies in Wales, creating a consistent demand for services and ensuring business stability over the framework's duration. Businesses capable of providing strategic advice, creative campaign management, and robust media planning will find this procurement particularly attractive, enabling them to extend their reach and collaborate on strategic public sector initiatives. This setup ensures a broad spectrum of growth opportunities, particularly for small and medium enterprises looking to expand their influence and service delivery in Wales.

How relevant is this notice?

Notice Information

Notice Title

WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

Notice Description

All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.

Lot Information

Media Buying Services

Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.

Integrated Marketing Campaigns and PR Services

Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.

Planning Information

It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051d8e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/060892-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£82,000,000 £10M-£100M
Lots Value
£49,500,000 £10M-£100M
Awards Value
£82,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jun 20261 months ago
Submission Deadline
19 Dec 2025Expired
Future Notice Date
7 Nov 2025Expired
Award Date
11 Jun 20262 months ago
Contract Period
1 Jul 2026 - 30 Jun 2030 4-5 years
Recurrence
2029-11-12

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Cancelled

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Llywodraeth Cymru / Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
10
Supplier Names

Cowshed Communication Ltd

Energy Saving Trust Enterprises Ltd

Equinox Public Relations Ltd

Four Agency Worldwide Limited

Freshwater UK Limited

Golley Slater Group Limited

Jam Jar PR Limited

SBW Advertising Ltd

The Folk Group Ltd

reTHINK PR & Marketing Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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