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EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2

East Suffolk Council

This public procurement record has 4 releases in its history.

Award

01 Apr 2026 at 11:47

UK7 - Contract Details Notice
Award

06 Mar 2026 at 17:20

UK7 - Contract Details Notice
TenderUpdate

20 Jun 2025 at 18:17

UK4 - Tender Notice
Tender

20 Jun 2025 at 18:13

UK4 - Tender Notice
Summary of the contracting process

The procurement process involves East Suffolk Council, located in Woodbridge, as the buying organisation. The contract is titled "East Suffolk Destination Brand Positioning Review and Marketing Strategy Development Lot 2" and falls within the services industry category. This contract focuses on creating a strategic marketing and destination branding programme, specifically for digital visitor journey and touchpoint audits. The award was completed in early April 2026, following the initiation of the tender. The procurement method used is open competition, falling below the threshold, and primarily targeting market and economic research services. According to the contract details, the service delivery spans from the end of March 2026 to July 2026. The legal basis for this procurement is outlined in the 2023/54 UK legislative document.

The tender offers substantial business growth potential, particularly for businesses specialising in market research, business consultancy, and digital marketing services, given the focus on strategic tourism and branding. SMEs, like JACOB BAILEY LIMITED, are well-suited to benefit from this opportunity, as demonstrated by the active contract awarded to them. Such contracts enable small to medium-scale enterprises to expand their service offerings and engage with local government projects. Moreover, the emphasis on improving digital touchpoints and developing comprehensive marketing strategies creates ample space for innovative solutions and collaboration efforts across different market segments, driving competitive advancements in the tourism sector of East Suffolk.

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Notice Information

Notice Title

EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2

Notice Description

services to support the delivery of a strategic marketing and destination branding programme for Lot 2: Digital Visitor Journey and Touchpoint Audit

Lot Information

Destination Positioning Analysis and Strategic Insight

To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.

Digital Visitor Journey and Touchpoint Audit Suffolk-Wide Strategic Tourism Marketing Plan

Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets. Enable cross-authority collaboration on future campaigns. Integrate market intelligence and shared objectives on behalf of partners

Implementation action plan and KPIs

Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities. Recommend clear KPIs and performance tracking to evaluate the improvements over time.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055144
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030276-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

71 - Architectural, construction, engineering and inspection services

72 - IT services: consulting, software development, Internet and support

75 - Administration, defence and social security services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

71241000 - Feasibility study, advisory service, analysis

71620000 - Analysis services

72221000 - Business analysis consultancy services

75125000 - Administrative services related to tourism affairs

79200000 - Accounting, auditing and fiscal services

79300000 - Market and economic research; polling and statistics

79342000 - Marketing services

79400000 - Business and management consultancy and related services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
£75,000 Under £100K
Awards Value
Not specified
Contracts Value
£51,200 Under £100K

Notice Dates

Publication Date
1 Apr 20264 months ago
Submission Deadline
18 Jul 2025Expired
Future Notice Date
Not specified
Award Date
21 Oct 202510 months ago
Contract Period
31 Mar 2026 - 1 Jul 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
East Suffolk Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WOODBRIDGE
Postcode
IP12 1RT
Postcode Area
Ipswich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH6 Suffolk
Small Region (ITL 3)
TLH63 East Suffolk
Delivery Location
Not specified
Local Authority
East Suffolk
Electoral Ward
Melton
Westminster Constituency
Suffolk Coastal

Supplier Information

Number of Suppliers
2
Supplier Names

JACOB BAILEY LIMITED

Whistlejacket

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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