Award

Competitor Intelligence and SEO Tool

MET OFFICE

This public procurement record has 2 releases in its history.

Award

28 Nov 2025 at 11:45

Award

27 Nov 2025 at 14:03

Summary of the contracting process

The recent procurement process initiated by the Met Office, a central government authority located in Exeter, United Kingdom, has led to a direct award for the development and supply of a "Competitor Intelligence and SEO Tool." This project falls under the services category, particularly focusing on software package and information systems and internet services. The contract, identified by OCID "ocds-h6vhtk-05ea32", was awarded to SIMILARWEB UK LIMITED, a large company based in London. The award process concluded with the award notice published on 28th November 2025, and the contract is set to run from 18th December 2025 until 17th December 2027. The standstill period ends on 10th December 2025, with the contract valued at a gross amount of £141,600 and £118,000 net in GBP.

This tender presents significant opportunities for businesses specialising in digital services, particularly those with capabilities in competitor intelligence tools and SEO strategies. Companies that can provide innovative solutions tailored to maintaining the consistency of measured data over time are well-suited to compete for similar contracts in the future. This procurement not only enhances the supplier's portfolio with a leading government client but also sets a precedent for future engagements where technical expertise and unique solutions are prioritised by large public sector buyers.

How relevant is this notice?

Notice Information

Notice Title

Competitor Intelligence and SEO Tool

Notice Description

Competitor Intelligence and SEO Tool maintain the consistency of measured data.

Procurement Information

Justified to support consistency in data analysis across the years and facilitating the assessment of long-term trends and ensuring key data points are not missed in performance reporting against agreed metrics.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ea32
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078028-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support


CPV Codes

48000000 - Software package and information systems

72400000 - Internet services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£118,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Nov 20251 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Nov 20251 weeks ago
Contract Period
18 Dec 2025 - 17 Dec 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MET OFFICE
Contact Name
Not specified
Contact Email
procurement.enquiries@metoffice.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
EXETER
Postcode
EX1 3PB
Post Town
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified

Local Authority
Exeter
Electoral Ward
Pinhoe
Westminster Constituency
Exmouth and Exeter East

Supplier Information

Number of Suppliers
1
Supplier Name

SIMILARWEB

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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