Award

Healthy Advertising - Mind the Ad

WIGAN COUNCIL

This public procurement record has 1 release in its history.

Award

16 Dec 2025 at 13:54

Summary of the contracting process

Wigan Council has successfully concluded the procurement process for its "Healthy Advertising - Mind the Ad" project, aimed at developing a creative consultation framework for its Healthy Advertising Policy. This initiative involves engaging young people aged 11 to 16 in creative media production to inform policy development. The procurement was conducted using a direct method below the threshold without competition, and the contract was awarded to CURIOUS MINDS on 10th December 2025, with the contract period extending until 31st October 2026. Located in Wigan, the project's industry category falls under services, specifically advertising campaign services and material production.

This contract presents opportunities for businesses in creative consultancy, advertising, and media production sectors to demonstrate their expertise in peer-led media initiatives and participatory events. Small and medium enterprises (SMEs) are well-suited to compete in such tenders, particularly those with experience in youth engagement and creative policy-making contributions. CURIOUS MINDS, a Voluntary, Community and Social Enterprise (VCSE), exemplifies the successful bidder profile by combining community-focused objectives with innovative service delivery in arts and education. Thus, this procurement serves as a model for similar organizations to leverage their strengths in pursuing future opportunities with public authorities like Wigan Council.

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Notice Title

Healthy Advertising - Mind the Ad

Notice Description

Delivery of Mind the Ad - a two - stage creative consultation with young people (ages 11-16) to inform Wigan Council's Healthy Advertising Policy. Includes peer-led media outputs, one-day participatory event, creative artefacts, soundbites, and evaluation report. Please note: the successful supplier is not VAT registered, therefore exclusive and inclusive amounts are shown as the same.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f6ca
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083395-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

22462000 - Advertising material

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£7,500 Under £100K

Notice Dates

Publication Date
16 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Dec 20252 months ago
Contract Period
10 Dec 2025 - 31 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WIGAN COUNCIL
Contact Name
Not specified
Contact Email
procurement@wigan.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
WIGAN
Postcode
WN1 1YN
Post Town
Wigan
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD36 Greater Manchester North West
Delivery Location
Not specified

Local Authority
Wigan
Electoral Ward
Wigan Central
Westminster Constituency
Wigan

Supplier Information

Number of Suppliers
1
Supplier Name

CURIOUS MINDS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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