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IWM/2526/GOV/3494: AV Media Design Framework for IWM

Imperial War Museums

This public procurement record has 2 releases in its history.

Award

20 Jul 2026 at 15:23

UK6 - Contract Award Notice
Tender

02 Feb 2026 at 16:05

UK4 - Tender Notice
Summary of the contracting process

Imperial War Museums has established a three-lot audiovisual media design framework for its five public branches: IWM London and the Churchill War Rooms in Westminster, HMS Belfast in the Pool of London, IWM Duxford in Cambridgeshire, and IWM North at Salford Quays, Manchester. Lot 1 covers sound design, including soundscapes and audio tracks for galleries and in-gallery films. Lot 2 covers film, video, animation and motion graphics for temporary and permanent galleries. Lot 3 covers digital interactive experiences, including touchscreens, projection interactives, sensor-based installations and hybrid digital-physical experiences. The work is museum-exhibition related, with services delivered across the UK. Suppliers could apply for one, several or all lots.

The procurement is complete and was run as an open competitive flexible procedure with three stages: pre-selection questionnaire, tender and interview. The framework was evaluated using cost at 30%, project-management approach at 20%, project examples at 20%, social value at 10% and interview at 20%. Awards were made on 2 July 2026: Lot 1, £75,000 excluding VAT (£90,000 including VAT), to Call & Response Studio, Coda To Coda and Dot Crew Digital; Lot 2, £180,000 excluding VAT (£216,000 including VAT), to Soup Co, Kilogramme and Pushed; and Lot 3, £150,000 excluding VAT (£180,000 including VAT), to Playerthree, Clay Interactive and YesThing. Each lot runs from 31 July 2026 to 30 July 2029, with possible extension to 30 July 2030 at the client's discretion.

This award shows that Imperial War Museums uses multiple specialist SMEs across distinct audiovisual disciplines rather than seeking one supplier for every requirement. A credible future competitor would need demonstrable sound-design capability for gallery and film environments; film, animation and motion-graphics production experience for exhibition content; or digital product and custom software skills for touchscreen, projection, sensor-based and hybrid interactive installations. Strong project-management methods, relevant project examples and the ability to explain delivery plans in an interview are important. Suppliers should also be able to present competitive rates and a credible approach to social value. The framework structure indicates that businesses can specialise in one discipline, while collaboration or wider capability may support work spanning several areas. Museum, exhibition or public-facing cultural experience would be directly relevant.

How relevant is this notice?

Notice Information

Notice Title

IWM/2526/GOV/3494: AV Media Design Framework for IWM

Notice Description

This contract covers the setting up of an AV software design framework service across all five public branches of IWM: *IWM London, Lambeth *Churchill War Rooms, Westminster *HMS Belfast, moored in the Pool of London *IWM Duxford, Cambridgeshire *IWM North, Salford Quays, Manchester This framework is split into three specific Lots which define the distinct types of AV Media design works required by IWM: *Lot 1 - Sound Design *Lot 2 - Film & Animation *Lot 3 - Interactives Potential Providers are entitled to submit a bid for any of the Lots on an individual basis, any multiple of Lots, or for all three Lots.

Lot Information

SOUND DESIGN

The Contractor shall provide sound design services for IWM's branches in London, Cambridge and Manchester. Services will include the design, development, production and delivery of soundscapes and audio tracks for gallery spaces and in-gallery film presentations.

Renewal: An extension will be offered at the discretion of the Client.

FILM AND ANIMATION

The Contractor shall provide film, video, animation and motion graphics content for IWM's temporary and permanent gallery spaces.

Renewal: An extension will be offered at the Client's discretion.

INTERACTIVE DESIGN

The Contractor(s) shall develop digital interactive experiences for IWM's temporary exhibitions and permanent galleries, including touchscreens, projection interactives, sensor based experiences and hybrid digital physical interactives.

Renewal: An extension will be offered at the Client's discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-061497
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068349-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

92 - Recreational, cultural and sporting services

CPV Codes

44176000 - Film

48521000 - Music or sound editing software package

72212783 - Content management software development services

72230000 - Custom software development services

92111200 - Advertising, propaganda and information film and video-tape production

92111300 - Entertainment film and video-tape production

92111310 - Entertainment film production

92521100 - Museum-exhibition services

Notice Value(s)

Tender Value
£405,000 £100K-£500K
Lots Value
£405,000 £100K-£500K
Awards Value
£405,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
2 Jul 20262 months ago
Contract Period
31 Jul 2026 - 30 Jul 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active, Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Imperial War Museums
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
9
Supplier Names

Call & Response Studio Ltd

Coda to Coda

Dot Crew Digital Ltd

Soup Co LLP

Kilogramme

Pushed Ltd

Playerthree Limited

Clay Interactive Ltd

YesThing Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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