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Google Analytics Renewal

UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION

This public procurement record has 1 release in its history.

Award

29 Apr 2026 at 14:38

Summary of the contracting process

The University of Portsmouth Higher Education Corporation has completed the procurement process for the renewal of their Google Analytics 4 (GA4) enterprise licence, which is crucial for their web analytics and digital marketing efforts. This two-year contract, valued at £74,400, was awarded on 29th April 2026, with services commencing on 1st April 2026 and concluding on 31st March 2028. The contract is aimed at maintaining continuity of service, ensuring data integrity, and retaining interoperability with the university's existing analytics infrastructure, all facilitated under an educational pricing arrangement. The procurement method was direct, classified as 'Below threshold - without competition', within the services category and focused on software packages and IT services in the UK.

This tender presents significant business growth opportunities for companies specialising in IT services and software solutions, particularly those focused on web analytics and digital marketing platforms. SMEs, like Serpico Marketing Solutions Ltd, who have the expertise in providing such services, are well-suited to compete in similar contracts. Since the procurement method was direct, businesses looking to engage with educational institutions should focus on building strong relationships and demonstrating value to engage successfully in future tenders that may follow a similar process.

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Notice Title

Google Analytics Renewal

Notice Description

The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business-critical web analytics platform used across the University's public-facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of PS74,400 over two years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068e45
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039348-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support


CPV Codes

48000000 - Software package and information systems

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£74,400 Under £100K

Notice Dates

Publication Date
29 Apr 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Mar 20261 months ago
Contract Period
31 Mar 2026 - 31 Mar 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 2UP
Post Town
Portsmouth
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
Not specified

Local Authority
Portsmouth
Electoral Ward
St Thomas
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

SERPICO MARKETING SOLUTIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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