Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums

Imperial War Museums

This public procurement record has 1 release in its history.

Tender

05 Aug 2026 at 11:44

UK4 - Tender Notice
Summary of the contracting process

Imperial War Museums is procuring ongoing search visibility consultancy for its websites and wider digital estate. The service covers search engine optimisation, Generative Engine Optimisation and visibility in AI-powered search and answer platforms. Required activities include technical SEO audits, content optimisation and strategy, keyword and search-intent research, answer-engine optimisation, structured data and schema recommendations, analytics and performance reporting, indexing and discoverability improvements, user-journey and conversion optimisation, and training and knowledge transfer for IWM teams. The work is a digital marketing and internet consultancy service, including data management services (CPV 72322000), delivered across the United Kingdom. The appointed supplier will support IWM’s content, digital and technical teams to improve discoverability, engagement and measurable online performance.

The process has reached tender: IWM invited offers through an open competitive flexible procedure. The procedure has three stages: preliminary supplier questionnaire evaluation, tender evaluation and presentations. Enquiries were due by 24 August 2026 at 4:00pm, and tender submissions by 7 September 2026 at noon. The contract is due to run from 1 December 2026 to 30 November 2028, with two discretionary one-year extensions available until 30 November 2030. The advertised value is £175,000 excluding VAT, or £210,000 including VAT, covering the anticipated extensions. There is one lot. Evaluation comprises qualitative assessment at 40%, presentation at 30%, social value at 10% and cost at 20%. The opportunity is above the relevant threshold, with award expected by 2 November 2026.

This opportunity suits SEO and digital search consultancies able to combine technical, analytical, content and strategic capabilities. Strong bidders will be able to audit websites, diagnose indexing and discoverability issues, improve structured data, develop content and keyword strategies, analyse search intent, and advise on visibility across conventional search engines and AI assistants. Experience with Generative Engine Optimisation, answer engines, search analytics, performance measurement, user journeys and conversion improvement is directly relevant. The supplier must also be able to provide practical recommendations, reporting, training and knowledge transfer to internal content, digital and technical teams. The procurement is identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises, including specialist firms with the required expertise and delivery capacity.

How relevant is this notice?

Notice Information

Notice Title

IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums

Notice Description

Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms. Services are expected to include: *Technical SEO audits and recommendations *Content optimisation and content strategy *Keyword research and search intent analysis *Generative Engine Optimisation (GEO) and AI visibility consultancy *Answer engine optimisation for AI assistants and answer engines *Structured data and schema markup recommendations *Search analytics, reporting and performance measurement *User journey optimisation and conversion improvement *Website discoverability and indexing improvements *Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, improving audience engagement and commercial outcomes, establishing meaningful performance measures and future-proofing digital discoverability strategies within an evolving search landscape. IWM is advertising a two-year contract, with the option to extend by two further one-year periods. Please note that the advertised value of the contract anticipates that IWM will choose to use both contract extensions. Tenderbox Access Code: Z7D9YGM2Y4 For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-management-services./Z7D9YGM2Y4 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/Z7D9YGM2Y4

Lot Information

Lot 1

Renewal: The Client has the option to extend the contract by two further one-year periods. These will be offered at the Client's discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06dc31
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074105-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72322000 - Data management services

72400000 - Internet services

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£175,000 £100K-£500K
Lots Value
£175,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 20262 months ago
Submission Deadline
7 Sep 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Dec 2026 - 30 Nov 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Imperial War Museums
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...