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Request for Tender - Brand, Media and Communications Engagement Strategy

PKAT

This public procurement record has 1 release in its history.

Tender

20 Aug 2026 at 12:48

UK4 - Tender Notice
Summary of the contracting process

PKAT, on behalf of Keys Academies, is procuring services to develop and deliver a bespoke brand, media and communications engagement strategy. The work will support the formation and launch of Deacon Keys Academies by communicating its vision, values, strengths and benefits clearly and consistently to internal and external stakeholders. The requirement covers marketing management consultancy, advertising and marketing, marketing services, and education and training services. Delivery is across the United Kingdom. This is a communications and strategic marketing opportunity for an organisation able to combine brand development, media planning and stakeholder engagement, with an understanding of the education sector and the needs of a newly forming academy group.

The process has reached tender: PKAT invited offers through a below-threshold open competition. It has one lot, with a contract period from 11 November 2026 to 28 February 2027. The tender value is stated as £0 gross, with the currency recorded as GBP. Questions had to be submitted by 1 September 2026 at 12:00, and offers had to be submitted by 15 September 2026 at 12:00. Electronic submission was allowed through the MultiQuote system. Evaluation gives 40% to cost and 60% to non-financial factors, so quality carries greater weight than price. The opportunity is identified as suitable for small and medium-sized enterprises and voluntary, community or social enterprises.

This opportunity suits experienced brand, marketing, communications and media organisations that can provide both strategic advice and practical delivery. Bidders should be able to create a bespoke engagement strategy and turn it into consistent communications for internal and external stakeholders. Relevant capability includes shaping organisational vision and values into clear messages, developing brand positioning, supporting media and marketing activity, and communicating the strengths and benefits of an education organisation. The work is suitable for SMEs and voluntary, community or social enterprises, making it accessible to providers that can assemble the required strategic, creative and delivery capability without the scale of a large corporate supplier. Education-sector experience would be particularly relevant to the stated purpose.

How relevant is this notice?

Notice Information

Notice Title

Request for Tender - Brand, Media and Communications Engagement Strategy

Notice Description

Keys Academies invites suitably experienced organisations to tender for the development and delivery of a bespoke brand, media and communications engagement strategy. The successful provider will support the formation and launch of Deacon Keys Academies, scheduled for January 2027, ensuring that its vision, values, strengths and benefits are communicated clearly and consistently to internal and external stakeholders.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e88a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/079428-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

80 - Education and training services

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

80000000 - Education and training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Aug 20264 days ago
Submission Deadline
15 Sep 20263 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
11 Nov 2026 - 28 Feb 2027 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
PKAT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PETERBOROUGH
Postcode
PE3 9PN
Postcode Area
Peterborough
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH41 Peterborough
Delivery Location
Not specified
Local Authority
Peterborough
Electoral Ward
Ravensthorpe
Westminster Constituency
Peterborough

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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