Planning

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

AT1541 - Marketing and Creative Agency Support

Luton Council

This public procurement record has 1 release in its history.

Planning

10 Sep 2026 at 15:18

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Luton Council is planning to procure marketing and creative agency support for London Luton Airport Limited, trading as Luton Rising. The requirement is for a creative agency partner to help develop and implement Luton Rising’s brand identity and wider communications. The scope includes strategic and creative support, evolution of the organisation’s visual and verbal identity, production of a flexible suite of marketing and communications assets, and ongoing development of website content. The work is intended to reflect Luton Rising’s community purpose, commercial ambition and commitment to positive impact. It is a services requirement covering marketing and market research activities, with delivery associated with Luton Rising and its communications activity in the UK.

This procurement is at the planning stage: Luton Council has set out an intention to procure on behalf of Luton Rising, but there is no invitation to tender yet. A market engagement event is planned in Luton for 1 October 2026, with a presentation on the requirement and an opportunity for suppliers to share information. The buyer expects the tender opportunity to be published on 7 November 2026. The estimated value is £576,000 excluding VAT, or £720,000 including VAT. One lot is planned. The expected contract period is 15 December 2026 to 14 December 2028, with renewal provisions allowing the arrangement to run until 14 December 2030. The planned procurement is above the relevant threshold.

This will suit marketing, branding and creative agencies able to combine strategic thinking with practical delivery. Relevant suppliers should be prepared to evolve both visual and verbal brand identity, create adaptable communications assets, and support website content on an ongoing basis. Strong creative capability will be important, alongside the ability to translate an organisation’s community purpose, commercial objectives and positive-impact commitments into consistent communications. Agencies with experience of brand development, corporate communications, digital content and integrated marketing are likely to be well placed when the tender reaches the market. The opportunity is expressly suitable for small and medium-sized enterprises and voluntary, community or social enterprises, so smaller specialist agencies and purpose-led organisations should consider preparing.

How relevant is this notice?

Notice Information

Notice Title

AT1541 - Marketing and Creative Agency Support

Notice Description

LBC are procuring marketing and creative agency support services on behalf of London Luton Airport Limited (trading as Luton Rising). Luton Rising is seeking a creative agency partner to support the development and implementation of its brand identity and wider communications. The organisation requires a partner with strong strategic and creative capability to help evolve its visual and verbal identity, produce a flexible suite of assets, and support the ongoing development of its website's content. The work should reflect Luton Rising's community purpose, commercial ambition and commitment to positive impact.

Planning Information

A Market Engagement Event will take place in Luton on 1st October 2026. This event is being led by Luton Rising with Luton Council's support. There will be a presentation on our requirement and an opportunity for information to be shared. If you would like to attend, please email michaela.caulfield@luton.gov.uk You will be sent an invite confirming the location of the event. The Tender opportunity will be conducted via Luton Council's procurement portal ProActis.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f715
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085998-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

79342000 - Marketing services

Notice Value(s)

Tender Value
£576,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Sep 20265 days ago
Submission Deadline
Not specified
Future Notice Date
7 Nov 20262 months to go
Award Date
Not specified
Contract Period
15 Dec 2026 - 14 Dec 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Luton Council
Additional Buyers

London Luton Airport

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LUTON
Postcode
LU1 2BQ
Postcode Area
Luton
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
TLH21 Luton
Local Authority
Luton
Electoral Ward
Central
Westminster Constituency
Luton South and South Bedfordshire

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...