Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Media Buying

AFFINITY WATER LIMITED

This public procurement record has 3 releases in its history.

TenderUpdate

02 Oct 2026 at 12:21

UK4 - Tender Notice
TenderUpdate

01 Oct 2026 at 15:15

UK4 - Tender Notice
Tender

01 Oct 2026 at 14:17

UK4 - Tender Notice
Summary of the contracting process

Affinity Water Limited is seeking a supplier or suppliers for paid media and advertising services to support its “Keep Life Flowing” campaign and wider water-saving and behaviour-change work. The scope covers strategy, audience insight and analytics, optimisation, media and channel planning, media buying, television, radio, performance digital and social media buying. The programme is intended to run throughout the year and support the water company’s water-reduction targets. Services will cover areas across England, including the North East, North West, Yorkshire and the Humber, the Midlands, East of England, London, the South East and the South West. This is an advertising and marketing services requirement (CPV 79340000).

Affinity Water invited suppliers to compete through a selective competitive flexible procedure. The first stage is a selection questionnaire: suppliers had to register on the In-tend portal and confirm their intention to participate by 09:00 on 16 October 2026; questionnaire submissions are due by 09:00 on 2 November 2026. Shortlisted suppliers will be invited to submit proposals, with evaluation and clarification meetings, and the buyer may negotiate or request final offers. The contract is valued at £6 million excluding VAT (£7.2 million including VAT). The initial term runs from 1 March 2027 to 28 February 2030, with options to extend by up to five one-year periods, to a maximum overall term of eight years. Commercial criteria carry 60% of the score and technical criteria 40%.

The opportunity is suited to media agencies and paid advertising specialists able to provide an integrated service across both digital and offline channels. Suppliers should be capable of developing strategy, planning and buying media, and using audience insight, analytics and optimisation to assess and improve campaign performance. The required channel mix includes television, radio, performance digital and social media. The work calls for the capacity to manage a sustained, year-round programme across a broad area of England, coordinating activity to support water conservation and behaviour change. Affinity Water identifies the requirement as suitable for small and medium-sized businesses, so smaller agencies may find it relevant if they can deliver the full range of services, either directly or through an appropriate supplier team.

How relevant is this notice?

Notice Information

Notice Title

Media Buying

Notice Description

To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.

Lot Information

Lot 1

Renewal: Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077eb6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093305-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£6,000,000 £1M-£10M
Lots Value
£6,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Oct 20264 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Mar 2027 - 28 Feb 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AFFINITY WATER LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HATFIELD
Postcode
AL10 9EZ
Postcode Area
St Albans
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH26 North and East Hertfordshire
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Welwyn Hatfield
Electoral Ward
Hatfield Villages
Westminster Constituency
Welwyn Hatfield

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...