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Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Petersfield Town Council

This public procurement record has 1 release in its history.

Tender

06 Oct 2026 at 12:01

UK4 - Tender Notice
Summary of the contracting process

Petersfield Town Council is seeking digital marketing services to promote tourism and support economic development in Petersfield. The work is intended to raise awareness of the town as a visitor destination, increase visits and footfall, and help local businesses benefit from visitor spending. Campaigns should showcase independent retailers, the market, history, notable buildings, open spaces, local attractions, events, culture and heritage. The main audience is day visitors from outside the town, while the programme should also maintain and grow local custom. The service includes regular, consistent marketing communications, recognisable branding and fresh approaches to sustaining audience reach. Work is for Petersfield, Hampshire, and includes keeping content current on the Visit Petersfield website. This is a marketing and advertising services opportunity (CPV 79340000).

The procurement has reached the tender stage: the Council invited offers through an open procedure. There is one lot. The deadline for questions was 6 November 2026 at 12:00 GMT; bids were due by 15 November 2026 at 23:59 GMT, with an award decision due by 26 November 2026 at 23:59 GMT. The initial contract runs from 1 December 2026 to 30 November 2027, with annual extensions possible for up to two further years, subject to Council approval. The stated price is £15,000 per year plus VAT; the stated three-year amount if extended is £45,000 plus VAT. Evaluation is weighted 90% quality and 10% price, covering experience, quality, tourism experience, innovation and engagement. Offers were to be emailed and explain how the marketing brief and evaluation criteria would be met.

This opportunity suits agencies and consultants able to plan and deliver digital marketing campaigns, with experience across mainstream social media and web content creation and routine updates. Tourism promotion experience is specifically relevant. Bidders should be able to translate local knowledge and audience needs into an effective, year-round content plan linked to seasonal themes, keep website material current, and use social media trends and digital tools creatively. The Council also wants clear examples of successful campaigns and useful marketing reporting, plus an approach that addresses data protection and accessibility requirements. Suppliers should be comfortable working collaboratively with retailers, local partners and community organisations, gathering retailer feedback and using it to shape campaigns. The criteria favour a logical delivery plan, stakeholder engagement and creative use of media within a limited budget. Small and medium-sized enterprises and voluntary, community and social enterprises are identified as suitable.

How relevant is this notice?

Notice Information

Notice Title

Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Notice Description

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: * Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. * Increasing footfall from a wider geographic base to help develop economic growth in the town. * Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. * Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. * Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. * Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. * Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: PS15,000 per year + VAT (PS45,000 + VAT for 3 years if the contract is extended).

Lot Information

Lot 1

Renewal: The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-07818a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/094201-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£54,000 Under £100K
Lots Value
£54,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Oct 2026Today
Submission Deadline
15 Nov 20262 months to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Dec 2026 - 30 Nov 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Petersfield Town Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PETERSFIELD
Postcode
GU31 4EA
Postcode Area
Guildford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
East Hampshire
Electoral Ward
Petersfield St Peter's
Westminster Constituency
East Hampshire

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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