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L26057- T- YH Customer Journey and Conversion Rate Optimisation Services

London Luton Airport Operations Limited

This public procurement record has 1 release in its history.

Tender

28 Oct 2026 at 14:09

Tender Notice
Summary of the contracting process

London Luton Airport Operations Limited sought a fully managed customer journey optimisation service for London Luton Airport in Luton. The work covers campaign ideation, integration with design, campaign development, quality assurance, launch and analysis of campaign results to identify insights and further opportunities to optimise performance. This is a customer relationship management and marketing service, combining campaign delivery with analytics-led improvement and customer-care and satisfaction activity (CPV 48445000). The requirement is for an end-to-end service rather than a software package alone: suppliers would support campaigns through planning, build, checking, launch and post-launch review. The airport operator is the buyer, and the service is intended to support customer journeys and conversion optimisation related to its airport operations.

The buyer invited offers through an open procedure, reaching the tender stage. The procurement is arranged as a single lot, and variants are not allowed. The deadline for submissions was 17 November 2026 at 12:00 UTC; bids could be submitted in English electronically or in writing. The stated contract period is 1,080 days, with no renewal or additional-purchase options. The scheduled award period began on 17 November 2026 at 12:00 UTC. No tender value or specific evaluation criteria are provided in the available procurement details.

This requirement is suited to agencies and specialist providers able to deliver customer journey optimisation as a managed service, combining marketing strategy and campaign ideation with design integration, campaign production, quality assurance and launch. Suppliers should be equipped to interpret campaign analytics, identify customer insights and turn them into practical improvements to subsequent campaigns. Experience across customer relationship management, customer care and satisfaction, and conversion-focused marketing would be relevant to the scope. The work spans the full campaign lifecycle rather than a single advisory or software-supply task, so bidders need the capability to coordinate creative and technical delivery with measurement and optimisation. The multi-year service calls for sustained delivery capacity and a process for reviewing performance and implementing refinements over time.

How relevant is this notice?

Notice Information

Notice Title

L26057- T- YH Customer Journey and Conversion Rate Optimisation Services

Notice Description

Fully managed Customer Journey Optimisation Solution, which includes, but is not limited to: campaign ideation, design integration, campaign development, QA process, campaign launch, review of analytics to discover insights and further optimisations

Lot Information

Lot 1

Fully managed Customer Journey Optimisation Solution, which includes, but is not limited to: campaign ideation, design integration, campaign development, QA process, campaign launch, review of analytics to discover insights and further optimisations

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-079284
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/102124-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48445000 - Customer Relation Management software package

48481000 - Sales or marketing software package

79342311 - Customer satisfaction survey

79342320 - Customer-care services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Oct 20265 days ago
Submission Deadline
17 Nov 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
London Luton Airport Operations Limited
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LUTON
Postcode
LU2 9NU
Postcode Area
Luton
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
TLH21 Luton
Local Authority
Luton
Electoral Ward
Vauxhall
Westminster Constituency
Luton South and South Bedfordshire

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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