Award

Swansea Bay Live Cultural Tourism Outdoor Media Campaign

CITY & COUNTY OF SWANSEA

This public procurement record has 2 releases in its history.

Summary of the contracting process

The City & County of Swansea recently awarded a contract titled "Swansea Bay Live Cultural Tourism Outdoor Media Campaign" to Hello Starling Advertising Agency Limited. This initiative falls under the services category, specifically targeting advertising and marketing services, with additional classifications that include advertising consultancy and campaign services. Based in Swansea, the campaign aims to promote Swansea Bay to visitors and local residents as a vibrant destination for cultural tourism. The procurement process has progressed through the award stage, with the contract being signed on 3rd June 2024, following an open tender procurement method. The final decision was based on a competitive process that saw a total of five bids submitted by the deadline of 8th May 2024.

This tender offers substantial opportunities for businesses involved in advertising and marketing, particularly those with expertise in outdoor media campaigns and consultancy services. Creative agencies and marketing firms specialising in cultural tourism can greatly benefit from participation in similar tenders. Companies capable of producing visually compelling advertising films and video-tapes will find this type of contract particularly advantageous, as the campaign emphasises vibrant cultural tourism experiences. Overall, this project provides a potential platform for businesses to elevate their profiles through high-visibility marketing endeavours in the Swansea Bay area.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Swansea Bay Live Cultural Tourism Outdoor Media Campaign

Notice Description

'Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area.The Cultural Tourism 'Swansea Bay Live' 2024 campaign will promote Swansea Bay to visitors and local audiences as an area that is a vibrant destination for Cultural Tourism experiences, and this theme will be reflected in all outputs for this Outdoor Media Campaign.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-140848
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140848
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

92111210 - Advertising film production

92111220 - Advertising video-tape production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20241 years ago
Submission Deadline
8 May 2024Expired
Future Notice Date
Not specified
Award Date
3 Jun 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Lowri Bennett, Procurement
Contact Email
Not specified
Contact Phone
+44 1792637242

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified

Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

HELLO STARLING ADVERTISING AGENCY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-kuma6s-140848-2024-08-14T11:32:53Z",
    "date": "2024-08-14T11:32:53Z",
    "ocid": "ocds-kuma6s-140848",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-4",
            "name": "City & County of Swansea",
            "address": {
                "streetAddress": "Civic Centre,",
                "locality": "Swansea",
                "postalCode": "SA1 3SN"
            },
            "contactPoint": {
                "name": "Lowri Bennett",
                "telephone": "+44 1792637242",
                "url": "http://www.swansea.gov.uk/dobusiness"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority",
                        "scheme": "TED_CA_TYPE"
                    }
                ]
            }
        },
        {
            "id": "org-13",
            "name": "City & County of Swansea",
            "address": {
                "streetAddress": "Civic Centre,",
                "locality": "Swansea",
                "postalCode": "SA1 3SN"
            },
            "contactPoint": {
                "name": "Procurement",
                "telephone": "+44 1792637242",
                "url": "http://www.swansea.gov.uk/dobusiness"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "org-89",
            "name": "Hello Starling Advertising Agency Limited",
            "address": {
                "streetAddress": "Tramshed Tech, Unit D, Pendyris Street,",
                "locality": "Cardiff",
                "postalCode": "CF116BH"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "name": "City & County of Swansea",
        "id": "org-13"
    },
    "tender": {
        "id": "ocds-kuma6s-140848-tender-143813",
        "title": "Swansea Bay Live Cultural Tourism Outdoor Media Campaign",
        "description": "'Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area.The Cultural Tourism 'Swansea Bay Live' 2024 campaign will promote Swansea Bay to visitors and local audiences as an area that is a vibrant destination for Cultural Tourism experiences, and this theme will be reflected in all outputs for this Outdoor Media Campaign.",
        "procurementMethod": "open",
        "mainProcurementCategory": "services",
        "submissionMethodDetails": "http://www.etenderwales.co.uk",
        "tenderPeriod": {
            "endDate": "2024-05-08T12:00:00Z"
        },
        "awardPeriod": {
            "endDate": "2024-05-10T00:00:00Z"
        },
        "communication": {
            "atypicalToolUrl": "http://www.etenderwales.co.uk"
        },
        "additionalClassifications": [
            {
                "id": "79340000",
                "description": "Advertising and marketing services",
                "scheme": "CPV"
            },
            {
                "id": "79341000",
                "description": "Advertising services",
                "scheme": "CPV"
            },
            {
                "id": "79341100",
                "description": "Advertising consultancy services",
                "scheme": "CPV"
            },
            {
                "id": "79341400",
                "description": "Advertising campaign services",
                "scheme": "CPV"
            },
            {
                "id": "92111210",
                "description": "Advertising film production",
                "scheme": "CPV"
            },
            {
                "id": "92111220",
                "description": "Advertising video-tape production",
                "scheme": "CPV"
            }
        ]
    },
    "noticetype": "S2W Notice - Website Contract Award Notice",
    "awards": [
        {
            "id": "ocds-kuma6s-140848-award-143813-70",
            "suppliers": [
                {
                    "id": "org-89",
                    "name": "Hello Starling Advertising Agency Limited"
                }
            ],
            "items": [
                {
                    "id": "ocds-kuma6s-140848-awarditem-143813-70"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-kuma6s-140848-award-143813-70",
            "awardID": "ocds-kuma6s-140848-award-143813-70",
            "status": "active",
            "dateSigned": "2024-06-03T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "ocds-kuma6s-140848-bidsstatistic-143813-70",
                "measure": "bids",
                "value": 5
            }
        ]
    }
}