Award

Provision of a Creative & Marketing Partner for WeCare Wales

SOCIAL CARE WALES

This public procurement record has 2 releases in its history.

Award

11 Mar 2025 at 00:00

OJEU - F3 - Contract Award Notice
Tender

09 Jan 2025 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Social Care Wales, located in Cardiff, UK, is seeking a creative and marketing partner to collaborate on their WeCare Wales initiative. This procurement falls under the social protection category and aims to enhance marketing and communication efforts through various media such as TV, social media, and radio. The contract commenced on 1st April 2025 and will run until 31st March 2027, with an option for a 12-month extension. The open procurement method was utilised, and the tender process concluded with the award being announced on 11th March 2025. The total value of the contract is GBP 140,000, granted to COWSHED COMMUNICATION LIMITED.

This contract represents a significant opportunity for businesses skilled in creative marketing services to grow and showcase their expertise in impactful campaign development. Ideal candidates would be those with experience in diverse advertising mediums and a strategic approach to raising awareness and engagement. Businesses specialising in social care, childcare, and early years marketing, with expertise in high-quality content creation and media optimisation, would benefit greatly from competing and potentially partnering with Social Care Wales on this project.

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Notice Information

Notice Title

Provision of a Creative & Marketing Partner for WeCare Wales

Notice Description

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

Lot Information

Lot 1

The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years. This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

Renewal: The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-147212
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147212
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79342000 - Marketing services

79342100 - Direct marketing services

79961100 - Advertising photography services

92100000 - Motion picture and video services

92111000 - Motion picture and video production services

92200000 - Radio and television services

92210000 - Radio services

92220000 - Television services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£140,000 £100K-£500K

Notice Dates

Publication Date
11 Mar 202511 months ago
Submission Deadline
10 Feb 2025Expired
Future Notice Date
Not specified
Award Date
11 Mar 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOCIAL CARE WALES
Contact Name
Not specified
Contact Email
procurement@socialcare.wales
Contact Phone
+44 3003033444

Buyer Location

Locality
CARDIFF
Postcode
CF10 1EW
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

COWSHED COMMUNICATION

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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                            "description": "70"
                        },
                        {
                            "type": "cost",
                            "name": "Price",
                            "description": "30"
                        }
                    ]
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years."
                }
            }
        ],
        "bidOpening": {
            "date": "2025-02-10T12:30:00Z"
        },
        "contractTerms": {
            "hasElectronicPayment": true,
            "electronicInvoicingPolicy": "allowed"
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "Please refer to Appendix 1"
                }
            ]
        },
        "submissionTerms": {
            "languages": [
                "en",
                "cy"
            ]
        },
        "classification": {
            "id": "79340000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2025/S 000-000700"
        }
    ],
    "description": "(WA Ref:148947)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-147212"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "ocds-kuma6s-147212-award-148947-54",
            "suppliers": [
                {
                    "id": "org-165",
                    "name": "COWSHED COMMUNICATION LIMITED"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "ocds-kuma6s-147212-award-148947-54",
            "awardID": "ocds-kuma6s-147212-award-148947-54",
            "status": "active",
            "value": {
                "amount": 140000,
                "currency": "GBP"
            },
            "dateSigned": "2025-03-11T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "ocds-kuma6s-147212-bidsstatistic-148947-251",
                "measure": "bids",
                "value": 9,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147212-bidsstatistic-148947-252",
                "measure": "smeBids",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147212-bidsstatistic-148947-253",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147212-bidsstatistic-148947-254",
                "measure": "foreignBidsFromNonEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "ocds-kuma6s-147212-bidsstatistic-148947-255",
                "measure": "electronicBids",
                "value": 9,
                "relatedLot": "1"
            }
        ]
    }
}