Award

Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care

SOCIAL CARE WALES

This public procurement record has 2 releases in its history.

Summary of the contracting process

The public procurement process described here is centred around the development of digital resources aimed at guiding the responsible use of Artificial Intelligence (AI) in social care. The buyer, Social Care Wales, based in Cardiff, sought a supplier to create bilingual AI guidance materials such as animations, videos, and infographics. This contract falls under the education, training, and health services categories. The procurement method employed was open, with the tender stage concluding on 9th December 2025. The award was made on 23rd December 2025 to Promo-Cymru Trading Limited, highlighting the contract’s active status, signed on 19th December 2025.

This tender provides significant opportunities for growth for businesses specialising in developing digital learning resources and those experienced in health and social care sector needs. Companies with expertise in crafting engaging multimedia content for professional training, particularly those with capabilities in producing accessible bilingual resources, would find this contract well-suited to their skill set. Involvement in this project could enhance a company's portfolio, demonstrating the ability to effectively translate complex AI topics into practical tools for non-technical users, while fostering ethical AI usage within the Welsh social care sector.

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Notice Title

Development of Bite-Sized Digital Resources for Artificial Intelligence (AI) Guidance in Social Care

Notice Description

Purpose of This TenderWe are seeking a suitably skilled and experienced supplier to develop a suite of bespoke, concise and engaging "bite sized" digital resources such as animations, videos, storyboards, infographics in both English and Welsh, that promote the safe use of AI in social care. These resources must be adaptable for use across multiple communication channels and based on existing guidance from within Social Care Wales and the wider sector (links provided in specification).Aims and ObjectivesThe aims of this contract are to:- Promote the safe and responsible use of AI in social care by making guidance accessible and practical.- Translate existing AI guidance into a series of concise, engaging, and bespoke "bite-sized" digital resources tailored for social care professionals in Wales.- Support social care professionals in adopting AI tools confidently and ethically in their daily practice.The objectives of this contract are to:- Develop original, bilingual and accessible digital resources that communicate key messages from existing AI guidance in a clear and engaging way.- Ensure content is specific to the Welsh social care context and appealing to busy social care professionals, avoiding technical jargon and lengthy documents.- Distribute these resources across multiple communication channels to maximise reach and impact.- Highlight both the benefits and limitations of AI tools, fostering informed decision-making.- Encourage safe, responsible, and ethical AI practices aligned with sector standards and organisational values.What is required / 'The Requirements'The Supplier will:1.Extract key themes (6 "dos and don'ts", and 19 "take note") from existing guidance on the safe use of AI in social care (see but don't limit research to links provided in section 2.1)2.Design and produce a suite of bilingual "bite-sized" digital assets in both English and Welsh that are clear, engaging, and accessible, such as:- Short 2D animations or explainer videos (up to 2 minutes maximum)- Infographics summarising key points.- Storyboards or posters for visual storytelling.- Social media graphics and templates.- Presentation-ready slides.~~Ensure assets are relevant to the Welsh social care sector.~~Ensure assets are suitable for multiple uses, including documents, presentations, social media, and as shareable resources for other social care organisations.- Collaborate with Social Care Wales to ensures alignment with on branding, tone of voice, style etc.- Deliver assets in reusable formats that meet accessibility standards and can be easily distributed.- Conduct high-level user testing of draft resources in both English and Welsh with a small sample of social care professionals identified by Social Care Wales. The purpose of this testing is to confirm that the key messages are clear and easily understood by non-technical audiences, for example:Present a draft resource (e.g., poster, infographic, short animation) and ask users "Do you understand the message here?" or similar clarity-focused questions.- Capture feedback from user testing and collaborate with Social Care Wales to agree on necessary adjustments before final delivery.- Submit final versions in both English and Welsh in reusable, shareable formats. Ready for distribution across multiple channels (social media, presentations, websites).Please see specification for more detail

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-158270
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158270
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

80 - Education and training services

85 - Health and social work services


CPV Codes

32321300 - Audio-visual materials

80000000 - Education and training services

80420000 - E-learning services

80511000 - Staff training services

80521000 - Training programme services

80570000 - Personal development training services

85000000 - Health and social work services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Dec 20252 months ago
Submission Deadline
9 Dec 2025Expired
Future Notice Date
Not specified
Award Date
19 Dec 20252 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SOCIAL CARE WALES
Contact Name
Procurement Team
Contact Email
Not specified
Contact Phone
+44 3003033444

Buyer Location

Locality
CARDIFF
Postcode
CF10 1EW
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

PROMO-CYMRU TRADING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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