Award

Visit Wales email marketing platform

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Summary of the contracting process

The Welsh Government, operating under the name Llywodraeth Cymru, has concluded the award stage of a procurement process for the "Visit Wales email marketing platform". Located in Cardiff, the Welsh Government aims to enhance its domestic and international marketing campaigns for Visit Wales. This service-based procurement falls under Customer Relation Management software, web design, and advertising services, as classified under CPV codes. The process reached the award stage on 28th November 2025, with a contract signed on 27th November 2025, following the tender initiation. The total contract value awarded is £121,000, underscoring its significance in supporting strategic marketing efforts.

This opportunity represents a significant business growth potential for companies specializing in email marketing platforms, particularly those proficient in customer relationship management software, web design, and comprehensive advertising campaigns. With the recent award to Dotdigital Emea Limited, businesses within these sectors can gain insights into the public procurement landscape managed by the Welsh Government. Companies adept in delivering innovative marketing solutions for large-scale region-specific or international campaigns would be well-suited to explore similar opportunities in future procurement processes.

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Notice Title

Visit Wales email marketing platform

Notice Description

an email marketing platform to support Visit Wales' 2026-29 Domestic and International Marketing Campaigns for business to consumer and business to business communications.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-158677
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=158677
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72212445 - Customer Relation Management software development services

72413000 - World wide web (www) site design services

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£121,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Nov 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Nov 20252 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Mark Davies
Contact Email
Not specified
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

DOTDIGITAL EMEA

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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