Food Campaign Creative
Description: 1. Overview This is an invitation to submit a proposal to ReLondon and its partners to develop campaign creative and production for the new pan-London food campaign. The campaign, which will launch in June 2026 and run for one year, is being managed by ReLondon on behalf of the London boroughs. Extensive strategic and insight work has already been done which can be used to develop creative executions. The work will be awarded as a fixed term, fixed cost. 2. Background This is an evolution of the existing pan-London behavioural change campaign, Eat like a Londoner, which was managed by ReLondon with the input and support of the majority of London's boroughs and waste disposal authorities. It was initially prompted by work both by ReLondon via the Food (read more...)
Summary: The London Waste and Recycling Board, operating as ReLondon, is inviting proposals for its "Food Campaign Creative" initiative, aimed at developing a significant pan-London food campaign. This campaign, set to launch in June 2026, will run for a year, focusing on raising awareness and changing behaviours around food waste recycling among London's residents. The procurement is open and follows a competitive flexible procedure, offering a contract valued at £60,000 (inclusive of VAT). Key dates to note include the enquiry period ending on 9th January 2025 and the tender submission deadline on 23rd January 2026. The campaign targets the service industry, specifically in advertising and marketing, and demands creativity and a deep understanding of London's diverse audience.