Award

Destination Marketing Website Development

LIVERPOOL CITY REGION GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

08 Aug 2022 at 15:51

Award Notice
Summary of the contracting process

The Liverpool City Region Growth Company Limited has awarded a contract for the "Destination Marketing Website Development" project. The procurement process involved an open procedure with a tender period ending on 7th July 2022. The contract period is from 27th July 2022 to 31st March 2025. The project aims to enhance digital marketing infrastructure for destination websites within the Liverpool City Region, supporting tourism recovery and economic growth.

This tender presents opportunities for businesses in IT services, consulting, software development, Internet support, and business services such as marketing and consulting. Small and medium-sized enterprises (SMEs) are well-suited to compete in this tender. The Liverpool City Region Growth Company Limited is the buying organization, based in Liverpool, England. Potential suppliers can visit the Growth Platform website for further details and contact Lisa Duddridge for inquiries.

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Notice Information

Notice Title

Destination Marketing Website Development

Notice Description

In July 2021, Liverpool City Region Combined Authority (LCRCA) agreed to support a new Destination Marketing Project aimed at bringing tourists back to the city region and rebuilding market confidences. The 3-year programme, supported by public and private investment, will integrate, and coordinate the delivery of destination marketing activities across the Liverpool City Region (LCR) by harnessing the collective appeal of its individual assets and recognised destinations to support the immediate recovery of the sector following the impact of the pandemic and longer-term economic growth. In support of the destination-led approach to marketing, the project will enhance the region's digital marketing infrastructure through the enhancement and development of the three destination websites (VisitLiverpool, VisitSouthpoort, VisitWirral), investing in a new integrated operating platform and Customer Relationship Management (CRM) system. The aim will be to enhance the functionality of the content management system (CMS) and the accessibility to LCR content across all domains. It will also improve the user experience through enhanced navigation, search criteria, fulfilment, and the ability to access dynamic content. The platforms will also support the delivery of the campaign activity and enable the management of content to increase search rankings, maximise the experience on mobile platforms and content sharing through social media channels. The new websites will be the platforms to showcase Liverpool City Region's tourism offer to articulate the unique compelling assets and characteristics of the City Region. It is essential, however, that the individual requirements of the three destination websites, and their specific needs, are supported enable them to reach their specific audiences and developing theme specific content, in addition to overarching regional themes. Each Destination Marketing Organisation (DMO) are at different stages of maturity and the unique requirements of each partner is attached to this overview and forms part of this brief.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3b904d2b-bbb6-4038-97e3-45793b34be49
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£108,285 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Aug 20223 years ago
Submission Deadline
7 Jul 2022Expired
Future Notice Date
Not specified
Award Date
8 Aug 20223 years ago
Contract Period
2 Aug 2022 - 31 Mar 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY REGION GROWTH COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BG
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

SIMPLEVIEW EUROPE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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