Award

Communications Planning and Media Buying in Northern Ireland

THE ELECTORAL COMMISSION

This public procurement record has 1 release in its history.

Award

28 Oct 2025 at 11:16

Summary of the contracting process

The procurement process led by The Electoral Commission in England involved a significant contract titled "Communications Planning and Media Buying in Northern Ireland." This procurement, classified under the CPV as "Printed matter and related products" as well as "Radio, television, communication, telecommunication and related equipment," was specifically aimed at identifying a proficient media buying agency familiar with the Northern Ireland media market. A two-stage open competition was undertaken, beginning with a Suitability Questionnaire (SQ), followed by a competitive tender involving a written proposal, a pitch presentation, and pricing assessment. The tender period concluded on 31st July 2025, culminating in an award made on 6th August 2025, with the service contract commencing on 22nd August 2025 and extending until 21st August 2028. The total value of the awarded contract is £1,650,000.

This tender presents a substantial opportunity for businesses engaged in media buying and communications services, particularly those specialising in voter registration campaigns and possessing a robust grasp of the Northern Ireland media landscape. The open procedure (above threshold) method used in this procurement process ensures a competitive environment where skilled agencies, including SMEs and voluntary, community, and social enterprises (VCSEs), are encouraged to participate. The contract has been awarded to ASG, a large-scale supplier based in Belfast, indicating the potential for significant business growth and collaboration within the media buying sector.

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Notice Title

Communications Planning and Media Buying in Northern Ireland

Notice Description

The objective of this procurement was to identify a highly capable media buying agency with a strong understanding of the Northern Ireland media market and a proven track record in delivering voter registration campaigns. The process followed a two-stage open competition beginning with a Suitability Questionnaire (SQ), followed by a tender process consisting of a written proposal (55%), pitch presentation (25%), and pricing (20%).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/92130b81-c36b-4d35-a92a-0db5afd9414e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

32 - Radio, television, communication, telecommunication and related equipment

64 - Postal and telecommunications services


CPV Codes

22000000 - Printed matter and related products

32000000 - Radio, television, communication, telecommunication and related equipment

64000000 - Postal and telecommunications services

Notice Value(s)

Tender Value
£1
Lots Value
Not specified
Awards Value
£1,650,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
28 Oct 20253 months ago
Submission Deadline
31 Jul 2025Expired
Future Notice Date
Not specified
Award Date
5 Aug 20256 months ago
Contract Period
21 Aug 2025 - 21 Aug 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE ELECTORAL COMMISSION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC1Y 8YZ
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified

Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

ASG

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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