Notice Information
Notice Title
Digital Signage Project- Advertising Concession
Notice Description
London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC Before the release of the Contract Notice, LLDC wishes to gauge interest from the marketplace and request that interested parties register express interest via emailing roberthughes@londonlegacy.co.uk by Friday 21 June 2024- 15.00. LLDC also welcome questions from potential Bidders that may wish to engage with the Authority on understanding more about the project as LLDC are keen to encourage suppliers with the capability, appetite, and capacity to bid. All questions and answers will be provided as part of the forthcoming procurement.
Lot Information
Lot 1
London Legacy Development Corporation (LLDC) is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC. LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41 Light Emitting Diode (LED screens) suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be for commercial advertising. Existing digital inventory within the London Aquatic Centre (LAC) and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets. Additional information: For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises PS6.6 million Capital Expenditure (CAPEX) and forecasted gross revenue of PS56 million. The concessionaire will pay LLDC a share of the gross revenue. The CAPEX will be funded by LLDC.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-046e17
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/017639-2024
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
30 - Office and computing machinery, equipment and supplies except furniture and software packages
31 - Electrical machinery, apparatus, equipment and consumables; lighting
34 - Transport equipment and auxiliary products to transportation
50 - Repair and maintenance services
51 - Installation services (except software)
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
30231300 - Display screens
31523200 - Permanent message signs
34928470 - Signage
50312600 - Maintenance and repair of information technology equipment
51110000 - Installation services of electrical equipment
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
Notice Value(s)
- Tender Value
- £62,600,000 £10M-£100M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 6 Jun 20241 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- 30 Jun 2024Expired
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- LONDON LEGACY DEVELOPMENT CORPORATION
- Contact Name
- Robert Hughes
- Contact Email
- roberthughes@londonlegacy.co.uk
- Contact Phone
- +44 1111111111
Buyer Location
- Locality
- UK-LONDON
- Postcode
- E20 1JN
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI41 Hackney and Newham
- Delivery Location
- TLI41 Hackney and Newham
-
- Local Authority
- Newham
- Electoral Ward
- Stratford Olympic Park
- Westminster Constituency
- Stratford and Bow
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-046e17-2024-06-06T16:05:12+01:00",
"date": "2024-06-06T16:05:12+01:00",
"ocid": "ocds-h6vhtk-046e17",
"description": "To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=866688650 GO Reference: GO-202466-PRO-26456454",
"initiationType": "tender",
"tender": {
"id": "ocds-h6vhtk-046e17",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "Digital Signage Project- Advertising Concession",
"status": "planned",
"classification": {
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
},
"mainProcurementCategory": "services",
"description": "London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC Before the release of the Contract Notice, LLDC wishes to gauge interest from the marketplace and request that interested parties register express interest via emailing roberthughes@londonlegacy.co.uk by Friday 21 June 2024- 15.00. LLDC also welcome questions from potential Bidders that may wish to engage with the Authority on understanding more about the project as LLDC are keen to encourage suppliers with the capability, appetite, and capacity to bid. All questions and answers will be provided as part of the forthcoming procurement.",
"value": {
"amount": 62600000,
"currency": "GBP"
},
"lots": [
{
"id": "1",
"description": "London Legacy Development Corporation (LLDC) is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC. LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41 Light Emitting Diode (LED screens) suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be for commercial advertising. Existing digital inventory within the London Aquatic Centre (LAC) and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets. Additional information: For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises PS6.6 million Capital Expenditure (CAPEX) and forecasted gross revenue of PS56 million. The concessionaire will pay LLDC a share of the gross revenue. The CAPEX will be funded by LLDC.",
"status": "planned"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
},
{
"scheme": "CPV",
"id": "79341000",
"description": "Advertising services"
},
{
"scheme": "CPV",
"id": "79341100",
"description": "Advertising consultancy services"
},
{
"scheme": "CPV",
"id": "79341200",
"description": "Advertising management services"
},
{
"scheme": "CPV",
"id": "79341400",
"description": "Advertising campaign services"
},
{
"scheme": "CPV",
"id": "30231300",
"description": "Display screens"
},
{
"scheme": "CPV",
"id": "34928470",
"description": "Signage"
},
{
"scheme": "CPV",
"id": "31523200",
"description": "Permanent message signs"
},
{
"scheme": "CPV",
"id": "51110000",
"description": "Installation services of electrical equipment"
},
{
"scheme": "CPV",
"id": "50312600",
"description": "Maintenance and repair of information technology equipment"
}
],
"deliveryAddresses": [
{
"region": "UKI41"
}
],
"deliveryLocation": {
"description": "Hackney and Newham"
},
"relatedLot": "1"
}
],
"communication": {
"futureNoticeDate": "2024-07-01T00:00:00+01:00"
}
},
"parties": [
{
"id": "GB-FTS-98407",
"name": "London Legacy Development Corporation",
"identifier": {
"legalName": "London Legacy Development Corporation"
},
"address": {
"streetAddress": "5 Endeavour Square, Stratford",
"locality": "UK-London",
"region": "UKI41",
"postalCode": "E20 1JN",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Robert Hughes",
"telephone": "+44 1111111111",
"email": "RobertHughes@londonlegacy.co.uk"
},
"roles": [
"buyer"
],
"details": {
"url": "https://www.queenelizabetholympicpark.co.uk/our-story",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"description": "Mayoral Development Corporation"
},
{
"scheme": "COFOG",
"description": "Regeneration"
}
]
}
}
],
"buyer": {
"id": "GB-FTS-98407",
"name": "London Legacy Development Corporation"
},
"language": "en"
}