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PE0566 - Marketing Framework

Peabody Trust

This public procurement record has 2 releases in its history.

Award

05 Jan 2026 at 19:05

Award Notice
Tender

19 Feb 2025 at 10:05

Tender Notice
Summary of the contracting process

The Peabody Trust has recently completed the procurement process for a significant marketing services framework aimed at supporting the sale and marketing of its housing developments across London and the Home Counties. The framework, known as PE0566 - Marketing Framework, was divided into four lots: 3D Modelmakers, CGI and 3D Visualisation, Signage, and Marketing Suites. As of 10th October 2025, contracts have been awarded to selected suppliers, with the framework operating under a restricted procurement procedure. The overarching industry category is marketing services, classified under the CPV code 79342000, with a total framework value reaching up to £7,500,000. The procurement aimed to create a robust support system for Peabody's ambitious sales programme by 2029, with plans to deliver around 6,600 new homes.

This framework offers significant opportunities for businesses in the marketing and construction sectors, particularly those skilled in digital visualisation, signage installation, and suite design. SMEs are especially encouraged to participate, as they are viewed as suitable economic operators for the tasks outlined. The structured tender approach allows these businesses to showcase their expert capabilities in delivering high-quality and innovative marketing solutions, tailored to elevate the customer buying experience. This opens avenues for growth through collaboration with one of the largest housebuilders in London, thus providing a platform for expanding their market reach and enhancing their portfolio with prestigious projects.

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Notice Information

Notice Title

PE0566 - Marketing Framework

Notice Description

The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties. Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects. We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments. The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.

Lot Information

3D Modelmakers

Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7

Renewal: It is expected that the framework will be retendered at expiry subject to the needs of the business

CGI and 3D Visualisation

We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.

Signage

We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

Marketing Suites

We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme's brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e3b3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000483-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

34928470 - Signage

34999400 - Scale models

48322000 - Graphics software package

79342000 - Marketing services

Notice Value(s)

Tender Value
£7,500,000 £1M-£10M
Lots Value
£7,500,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£7,250,000 £1M-£10M

Notice Dates

Publication Date
5 Jan 20267 months ago
Submission Deadline
20 Mar 2025Expired
Future Notice Date
Not specified
Award Date
10 Oct 202510 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Peabody Trust
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 7JB
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
9
Supplier Names

Cityscape Digital Limited

Contour Direct Ltd

F10 STUDIOS LIMITED

Focus Agency Group Ltd

LAVASTAR SIGNS LIMITED

Service Graphics Limited

TIDYWORK STUDIO LTD

VMIStudio Ltd

White Chalk CGI Ltd

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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