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Supply and Maintenance of Bus Shelters with Advertising Opportunities

Reading Borough Council

This public procurement record has 4 releases in its history.

Award

13 Feb 2026 at 14:42

UK6 - Contract Award Notice
TenderUpdate

05 Dec 2025 at 11:36

UK4 - Tender Notice
TenderUpdate

04 Nov 2025 at 14:20

UK4 - Tender Notice
Tender

30 Oct 2025 at 11:52

UK4 - Tender Notice
Summary of the contracting process

Reading Borough Council is inviting suppliers to partake in a concession contract for the "Supply and Maintenance of Bus Shelters with Advertising Opportunities." Located in Reading, United Kingdom (Region UKJ11), the procurement process is at the award stage as of 13th February 2026, with JCDECAUX UK LIMITED as the pending supplier. The venture encompasses the installation and upkeep of bus shelters alongside freestanding digital advertising units, slated to begin on 10th May 2026 and potentially extend till 2044. The procurement method is open, following an open procedure, with a concession special regime and a contract value of £2,200,000. Suppliers have the option to purchase additional bus shelters and digital units, contributing to strategic alignment through extensions contingent upon performance metrics.

This tender offers substantial prospects for business growth through infrastructure and advertising services within the Reading locality, valued at £2,400,000. Businesses specialising in advertising, digital signage, and infrastructure maintenance, particularly large-scale firms, can find lucrative opportunities by integrating advertising displays with public street furniture. The contract, offering a concession model, introduces a profitable avenue through advertising sales, requiring the supplier to meet standard planning conditions and provide a Minimum Rent Guarantee to the council. With 70% of the award criteria focused on quality, businesses with strong operational capability and innovative advertising solutions will likely thrive, provided they demonstrate added value beyond the council’s requirements.

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Notice Information

Notice Title

Supply and Maintenance of Bus Shelters with Advertising Opportunities

Notice Description

Reading Borough Council (The Council) is looking to appoint a Supplier (The Supplier) to supply, install and maintain its estate of bus shelters and where suitable freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays.

Lot Information

Lot 1

Renewal: 3 x 1 year extension subject to satisfactory performance

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d707
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/013494-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

50 - Repair and maintenance services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

34928440 - Bus-stop posts

44212321 - Bus shelters

50000000 - Repair and maintenance services

79341000 - Advertising services

79341200 - Advertising management services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
£2,000,000 £1M-£10M
Awards Value
£2,200,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Feb 20266 months ago
Submission Deadline
19 Dec 2025Expired
Future Notice Date
Not specified
Award Date
13 Feb 20266 months ago
Contract Period
10 May 2026 - 10 May 2041 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Reading Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
READING
Postcode
RG1 2LU
Postcode Area
Reading
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ16 Berkshire West
Delivery Location
TLJ11 Berkshire
Local Authority
Reading
Electoral Ward
Abbey
Westminster Constituency
Reading Central

Supplier Information

Number of Suppliers
1
Supplier Name

JCDECAUX UK LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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