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Supply and Maintenance of Bus Shelters with Advertising Opportunities

Reading Borough Council

This public procurement record has 5 releases in its history.

Award

24 Sep 2026 at 11:36

UK7 - Contract Details Notice
Award

13 Feb 2026 at 14:42

UK6 - Contract Award Notice
TenderUpdate

05 Dec 2025 at 11:36

UK4 - Tender Notice
TenderUpdate

04 Nov 2025 at 14:20

UK4 - Tender Notice
Tender

30 Oct 2025 at 11:52

UK4 - Tender Notice
Summary of the contracting process

Reading Borough Council procured the supply, installation and maintenance of its bus shelter estate, together with advertising opportunities. The scope also includes freestanding digital advertising units where suitable, and potentially other street furniture that can incorporate advertising displays. The requirement combines bus shelter provision and upkeep with management of advertising on shelters and related street furniture. Work is delivered in Reading. The contract is structured as a concession, with advertising activity forming part of the commercial arrangement. The contract also allows the council to purchase additional bus shelters and freestanding units at rates agreed in the tender. Maintenance covers faults, cleaning and graffiti removal, alongside the management of advertising income arrangements.

The procurement is complete and the contract was awarded to JCDecaux UK Limited. The award was made on 13 February 2026, following an open procedure; two bids were received. Price counted for 30% of the evaluation and quality for 70%, with quality assessed on how well responses met the council’s requirements and the evidence supporting delivery capability and added value. The awarded value is £2.2 million. The signed contract is valued at £8,186,520 including tax and runs from 7 September 2026 to 30 June 2042, with three optional one-year extensions. The procurement’s tender deadline was 19 December 2025. The contract includes an option to purchase additional shelters at tendered rates and extensions are conditional on both parties being content to continue.

This award shows Reading Borough Council buys an integrated bus shelter and advertising service, rather than maintenance alone. A credible competitor for a future requirement would need to demonstrate the capacity to supply and install shelters, maintain an established estate, and provide suitable digital advertising units and street furniture with integrated displays. Operational evidence matters: the contract measures rapid responses to high-priority faults, timely repair of other faults, specification-compliant cleaning including graffiti removal, and on-time payment of the council’s minimum revenue guarantee. Suppliers should be able to evidence the resources, skills, quality controls and delivery assurance needed to meet these service standards, as well as a viable approach to advertising income and collaboration with the council. The successful supplier was a large company, while neither final-stage bid came from an SME.

How relevant is this notice?

Notice Information

Notice Title

Supply and Maintenance of Bus Shelters with Advertising Opportunities

Notice Description

Reading Borough Council (The Council) is looking to appoint a Supplier (The Supplier) to supply, install and maintain its estate of bus shelters and where suitable freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays.

Lot Information

Lot 1

Renewal: 3 x 1 year extension subject to satisfactory performance

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d707
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/090494-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

50 - Repair and maintenance services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

34928440 - Bus-stop posts

44212321 - Bus shelters

50000000 - Repair and maintenance services

79341000 - Advertising services

79341200 - Advertising management services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
£2,000,000 £1M-£10M
Awards Value
£2,200,000 £1M-£10M
Contracts Value
£8,186,520 £1M-£10M

Notice Dates

Publication Date
24 Sep 20261 months ago
Submission Deadline
19 Dec 2025Expired
Future Notice Date
Not specified
Award Date
13 Feb 20268 months ago
Contract Period
7 Sep 2026 - 1 Jul 2042 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Reading Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
READING
Postcode
RG1 2LU
Postcode Area
Reading
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ16 Berkshire West
Delivery Location
TLJ11 Berkshire
Local Authority
Reading
Electoral Ward
Abbey
Westminster Constituency
Reading Central

Supplier Information

Number of Suppliers
1
Supplier Name

JCDecaux UK Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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