Tender

Media Services Framework

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 3 releases in its history.

TenderUpdate

10 Feb 2026 at 10:16

Tender

05 Feb 2026 at 20:50

Planning

18 Nov 2025 at 08:42

Summary of the contracting process

The Welsh Government is inviting tenders for a Media Services Framework, managed by its Corporate Procurement Services in Cardiff. The procurement process, currently in the tender stage, is designed to cover a range of services including media monitoring, media evaluation, and the management of a journalist database, alongside a media forward planning service. The total framework value is estimated at £650,000 - £780,000, and interested parties have until 3rd March 2026, 13:00 GMT, to submit their bids. The framework has been divided into three lots, each requiring specific services. The open procedure procurement method is being used, ensuring a transparent and competitive bidding process, with the framework agreement covering a period from 1st April 2026 to 31st March 2030. The services are categorised within business solutions, IT services, and software package industries, with a focus on delivery across the United Kingdom, especially useful for businesses operating within or expanding into the UK market.

This tender offers substantial opportunities for various businesses, particularly those specialising in media monitoring, PR software development, or business consulting in media. Companies offering bilingual services, especially with capabilities in the Welsh language, will find this an advantageous opportunity. The contract's long duration provides room for sustained business growth and partnership with the Welsh Government, creating avenues for strategic development in digital and consultancy services. SMEs, capable of delivering comprehensive media services and innovative technological solutions, are encouraged to bid to enhance their portfolio and reputation by working alongside a major government entity. This framework can be particularly lucrative, allowing businesses to secure a stable income stream over the contract period while enhancing visibility and trustworthiness in the public sector.

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How relevant is this notice?

Notice Title

Media Services Framework

Notice Description

The services required will include media monitoring and media evaluation, including OTS / Viewing figures or similar for every cutting. Also, Sentiment analysis for every cutting (where requested) and will need to be provided in electronic format. There is also a requirement for a Journalist Database management system and a Media Forward Planning service. These requirements will come under 3 Lots and bidders are invited to bid for one, two, or all 3 Lots.

Lot Information

Media Monitoring

A media monitoring service is required to ensure that that Client has a clear grasp on how the media and stakeholders view the strategic direction of the Welsh Government. The Contract will be utilised for both continuous Media Monitoring and ad-hoc monitoring on individual campaigns. It may also be required for media evaluation. This contract will initially service five departments across Welsh Government although this may change during the life of the contract. Each Client will provide individual lists of key words for media monitoring across all platforms. The departments and teams requiring this type of service will have a series of both crosscutting and specific requirements. The contract may also be used by Welsh Government Sponsored Bodies. Key tasks include: An awareness of future trends, forthcoming replacement, and new publications A thorough understanding of the media in general Ability to digest and disseminate the required information in the most suitable way As part of the departmental requirements the Contractor may be required to provide a media evaluation service additional to the press cutting requirements. This may include the synthesis of Welsh Government media coverage across the board, for example using key words, messages and spokespeople, and monthly tracking of on-going themes by media type, volume, 'opportunities to see' and tone. Individual projects will be discussed with a representative of the Client. Ability to undertake monitoring and evaluation of Welsh language media is an essential requirement. Bilingual reports may also be required. The client does not guarantee any level of work. The successful bidder should have the scope to cope with all departmental work plus ad hoc campaign requirements for monitoring. All ad-hoc work will be given to the Contractor in the form of a brief similar to those at Annexes A-E the size and requirements of the individual team projects will vary. Daily summaries of Welsh Language media must be available in both Welsh and English.

Press Office Management System

Journalist Database - to include Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online. Ability to create mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area. Ability to log, store, and search interactions with journalists and statements issued. Ability to create own category tags to help search for interactions and statements. Ability to issue bilingual (English and Welsh) press releases, including photos and storing photos, and track them. With an option of a newsroom that journalists can access to download materials. Ability to produce reports on activity (press releases and statements issued) by category tags, users and media outlets. Ability to produce reports of statements or press releases by category tags or users. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.

Media Forward Planner

Provision of media forward planning information which can be searched and viewed by date and category. Ability to create weekly grids, which can be edited and share between users. Ability to plot longer term campaigns alongside weekly activity. Ability to create and download grids and reports by tag categories and dates. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.

Planning Information

A supplier engagement event will be held at 1pm on Thursday 27th November via Microsoft Teams. If you would like to attend, please email a request to: commercialprocurement.professionalservices@gov.wales Please note, as the session will be held on Teams, attendee names will be visible to everyone on the call. We will take questions via the messaging function and circulate a Q&A document after the event. The session will provide you with a brief overview of the requirement, along with an overview of the tender process and timescales.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e2e4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011676-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

48000000 - Software package and information systems

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£650,000 £500K-£1M
Lots Value
£649,998 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Feb 20261 months ago
Submission Deadline
3 Mar 2026Expired
Future Notice Date
12 Jan 2026Expired
Award Date
Not specified
Contract Period
31 Mar 2026 - 31 Mar 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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