Tender

Audience Testing - General Admission Online Ticketing

SCIENCE MUSEUM GROUP

This public procurement record has 2 releases in its history.

TenderUpdate

16 Mar 2026 at 17:45

UK4 - Tender Notice
Tender

16 Mar 2026 at 13:11

UK4 - Tender Notice
Summary of the contracting process

The Science Museum Group, a central government public authority based in London, is actively seeking a supplier to conduct audience testing for their General Admission Online Ticketing project. This procurement process, currently in the tender stage, involves evaluating an early version of the new booking journey on the museum's website to identify usability issues before the official launch in July 2026. Interested bidders should note key deadlines, including the enquiry period ending on 1st April 2026 and the tender submission period closing on 6th April 2026. The procurement is open and below threshold, and submissions must be made electronically via the In-Tend portal.

This tender presents significant opportunities for businesses specialising in data services, research services, research and development consultancy, and museum services. Companies with expertise in these areas can leverage this opportunity to collaborate with a reputable institution such as the Science Museum Group, thereby enhancing their portfolio and visibility. The project's focus on audience testing also invites innovative approaches from firms skilled in collecting and analysing user feedback, making it ideal for businesses adept in user experience research and consultancy. The contract period extends from April to August 2026, offering a clear timeline for engaging with and impacting the museum's audience strategy.

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How relevant is this notice?

Notice Information

Notice Title

Audience Testing - General Admission Online Ticketing

Notice Description

As part of the General Admission Online Ticketing Project, the Science Museum Group (SMG) will be updating the way general visitors book tickets across our museum website. As part of this, SMG wishes to appoint a Supplier to test an early version of the refreshed online booking journey with target audiences. By gathering feedback from our target audiences during the development process we want to identify and address any potential useability issues before our July 2026 launch date and beyond.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066b02
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023762-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services

92 - Recreational, cultural and sporting services

CPV Codes

72300000 - Data services

73110000 - Research services

73200000 - Research and development consultancy services

92521000 - Museum services

Notice Value(s)

Tender Value
£10,000 Under £100K
Lots Value
£10,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Mar 20266 days ago
Submission Deadline
6 Apr 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
12 Apr 2026 - 31 Aug 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SCIENCE MUSEUM GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2DD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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