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Contract for Swansea Bay PR Campaign 2026/27

City & County of Swansea

This public procurement record has 2 releases in its history.

Award

19 May 2026 at 14:19

UK7 - Contract Details Notice
Tender

24 Mar 2026 at 16:39

UK4 - Tender Notice
Summary of the contracting process

The procurement process for the "Contract for Swansea Bay PR Campaign 2026/27" has been successfully completed by the City & County of Swansea, under the buyer ID "GB-PPON-PYYD-8699-BJGD". This process was conducted as an open competition, falling below the threshold, and aimed at promoting tourism in Swansea Bay through destination marketing. The initiative primarily focuses on enhancing the area's appeal as a destination for cultural experiences and live entertainment, specifically as it prepares to host the British Art Show 10 in February 2027. The awarded contract commenced on 7 May 2026 and will terminate on 31 March 2027, with an available budget of £30,000. Key elements include market research and advertising materials, indicative of the recreational and cultural services industry in the UKL18 region.

This tender provides significant opportunities for businesses in the marketing, cultural, and media sectors, particularly those with expertise in strategic campaign planning targeting cultural tourism. The successful bidder, Hopscotch Network UK, demonstrates the potential for small and medium enterprises (SMEs) to secure such contracts, especially those experienced in collaborating with influencers and media platforms interested in arts and cultural events. Aligning with the strategic goals of Swansea Council's Tourism Team, businesses that can showcase previous successful campaign management and the ability to meet set targets are positioned well to benefit from similar future opportunities in public procurement contracts.

How relevant is this notice?

Notice Information

Notice Title

Contract for Swansea Bay PR Campaign 2026/27

Notice Description

'Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into. There are two key strands to this year's campaign as outlined below. The 2026/27 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and also linking in with Visit Wales' 'Hwyl' Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. Visit Swansea Bay's Campaign videos can be viewed here. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign and securing cultural related coverage/visits should continue to be a prominent component of this contract. * This includes, but is not limited to, live music, art, theatre and comedy. * This is a prime driver for this contract as we want to engage with a variety of media platforms and influencers with an interest in arts, music events and culture. Bidders are expected to review previous and current campaign activity on visitswanseabay.com and our accompanying social media platforms (@visitswanseabay) before making their submission. The client will expect the successful bidder to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period. This will be in line with the invoice schedule. Please note that there is a maximum budget of PS30,000 available for this contract. Additional hosting fees for visits (meals, accommodation etc) are not included in this price - the Client will cover these costs separately.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-067333
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/045770-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

22462000 - Advertising material

79300000 - Market and economic research; polling and statistics

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
£30,000 Under £100K
Lots Value
£30,000 Under £100K
Awards Value
Not specified
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
19 May 20263 months ago
Submission Deadline
17 Apr 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
7 May 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City & County of Swansea
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

Hopscotch Network UK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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