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Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Imperial War Museums

This public procurement record has 1 release in its history.

Tender

28 Aug 2026 at 10:11

UK4 - Tender Notice
Summary of the contracting process

Imperial War Museums is seeking marketing design and creative services through a multi-supplier framework. The requirement covers seven specialist areas: advertising and brand campaign ideation and design; print design and art working; digital design and art working; copywriting; illustration; video production; and photography. Services will support IWM marketing campaigns and outputs, including posters, press adverts, digital assets, web copy, exhibition and programme creatives, trailers, edited photography and other materials. Video and photography may involve filming or photography on site across IWM branches. The work is classified as design consultancy, advertising and marketing, graphic design, writing, film production and advertising photography services. Delivery is across the United Kingdom, for the Imperial War Museums.

The procurement has reached tender: IWM invited offers through an open competitive flexible procedure. Bidders first complete a Procurement Specific Questionnaire; those passing are invited to have their tenders evaluated. Electronic submission is allowed in English. The tender deadline is 30 September 2026 at 12:00, with award decisions due by 28 October 2026 at 23:59. The framework is estimated at £980,000 gross (£816,664 excluding the gross amount) across four years, split into seven lots: £520,000, £80,000, £100,000, £40,000, £40,000, £150,000 and £50,000 respectively. Each lot is evaluated separately, and bidders may bid for one, several or all lots. Evaluation for every lot is 70% technical quality, 20% cost and 10% social value. Call-offs may use direct award or mini-competition.

This opportunity suits creative agencies, design studios and specialist freelancers or SMEs able to deliver one or more marketing disciplines. Lot 1 requires end-to-end creative capability, from ideation and concept development through design, art working and final files. Print and digital specialists should be able to adapt supplied assets into campaign materials, templates and static or animated content. Copywriters need audience-informed writing for straplines, webpages and longer-form marketing copy, aligned with tone-of-voice guidance and audience segmentation. Illustrators should develop concepts and artwork for exhibitions, programmes, websites and advertising. Video suppliers need filming, storyboarding, editing and multiple outputs; photographers need on-site capture, briefs and image editing. The opportunity is also suitable for voluntary, community and social enterprises.

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Notice Information

Notice Title

Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Notice Description

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): *Lot 1 - Advertising and Brand Campaign Ideation and Design (PS520,000) *Lot 2 - Print Design and Art Working (PS80,000) *Lot 3 - Digital Design and Art Working (PS100,000) *Lot 4 - Copywriting (PS40,000) *Lot 5 - Illustration (PS40,000) *Lot 6 - Video Production (PS150,000) *Lot 7 - Photography (PS50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/E6J865Y985

Lot Information

Advertising and Brand Campaign Ideation and Design

Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.

Renewal: Can be extended for a further year at the discretion of IWM.

Print Design and Art Working

Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.

Renewal: Can be extended for a further year at the discretion of IWM

Digital Design and Art Working

Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.

Renewal: Can be extended for a further year at the discretion of IWM

Copywriting

Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM's new tone of voice guidelines and audience segmentation.

Renewal: Can be extended for a further year at the discretion of IWM

Illustration

Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.

Renewal: Can be extended for a further year at the discretion of IWM

Video Production

Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM's marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.

Renewal: Can be extended for a further year at the discretion of IWM

Photography

Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM's marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.

Renewal: Can be extended for a further year at the discretion of IWM

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ee47
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082057-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79340000 - Advertising and marketing services

79415200 - Design consultancy services

79822500 - Graphic design services

79961100 - Advertising photography services

92111210 - Advertising film production

92312211 - Writing agency services

Notice Value(s)

Tender Value
£816,664 £500K-£1M
Lots Value
£816,664 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Aug 20264 days ago
Submission Deadline
30 Sep 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
7 Nov 2026 - 6 Nov 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Imperial War Museums
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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