Tender

Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Imperial War Museums

This public procurement record has 1 release in its history.

Tender

28 Aug 2026 at 10:11

Summary of the contracting process

Imperial War Museums is seeking marketing design and creative services through a multi-supplier framework. The requirement covers seven specialist areas: advertising and brand campaign ideation and design; print design and art working; digital design and art working; copywriting; illustration; video production; and photography. Services will support IWM marketing campaigns and outputs, including posters, press adverts, digital assets, web copy, exhibition and programme creatives, trailers, edited photography and other materials. Video and photography may involve filming or photography on site across IWM branches. The work is classified as design consultancy, advertising and marketing, graphic design, writing, film production and advertising photography services. Delivery is across the United Kingdom, for the Imperial War Museums.

The procurement has reached tender: IWM invited offers through an open competitive flexible procedure. Bidders first complete a Procurement Specific Questionnaire; those passing are invited to have their tenders evaluated. Electronic submission is allowed in English. The tender deadline is 30 September 2026 at 12:00, with award decisions due by 28 October 2026 at 23:59. The framework is estimated at £980,000 gross (£816,664 excluding the gross amount) across four years, split into seven lots: £520,000, £80,000, £100,000, £40,000, £40,000, £150,000 and £50,000 respectively. Each lot is evaluated separately, and bidders may bid for one, several or all lots. Evaluation for every lot is 70% technical quality, 20% cost and 10% social value. Call-offs may use direct award or mini-competition.

This opportunity suits creative agencies, design studios and specialist freelancers or SMEs able to deliver one or more marketing disciplines. Lot 1 requires end-to-end creative capability, from ideation and concept development through design, art working and final files. Print and digital specialists should be able to adapt supplied assets into campaign materials, templates and static or animated content. Copywriters need audience-informed writing for straplines, webpages and longer-form marketing copy, aligned with tone-of-voice guidance and audience segmentation. Illustrators should develop concepts and artwork for exhibitions, programmes, websites and advertising. Video suppliers need filming, storyboarding, editing and multiple outputs; photographers need on-site capture, briefs and image editing. The opportunity is also suitable for voluntary, community and social enterprises.

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Notice Information

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Notice Title

Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Notice Description

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): *Lot 1 - Advertising and Brand Campaign Ideation and Design (PS520,000) *Lot 2 - Print Design and Art Working (PS80,000) *Lot 3 - Digital Design and Art Working (PS100,000) *Lot 4 - Copywriting (PS40,000) *Lot 5 - Illustration (PS40,000) *Lot 6 - Video Production (PS150,000) *Lot 7 - Photography (PS50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/E6J865Y985

Lot Information

Advertising and Brand Campaign Ideation and Design

Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.

Renewal: Can be extended for a further year at the discretion of IWM.

Print Design and Art Working

Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.