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Contract for Swansea Bay 'Happy Place' Outdoor Media Contract 2021/22

City & County of Swansea

This public procurement record has 1 release in its history.

Award

14 Feb 2022 at 16:27

S2W Notice - Website Contract Award Notice
Summary of the contracting process

The City & County of Swansea is currently involved in the tender process for the "Contract for Swansea Bay ‘Happy Place’ Outdoor Media Contract 2021/22." This procurement is categorised under services and aims to enhance the tourism marketing efforts for Swansea Bay, including Swansea, Mumbles, Gower Peninsula, and surrounding areas. The tender deadline for submissions is set for 12 noon on 19th November 2021, with the contract award scheduled for 26th November 2021. The maximum budget allocated for this campaign is £30,000, which must encompass all associated costs, to ensure no additional funds are requested by the winning bidder. The contract will be implemented shortly after the award date.

This tender presents robust opportunities for businesses in the advertising and marketing sectors, especially those specialising in outdoor media campaigns. Companies that excel in creative marketing strategies, advertising consultancy, and have experience in managing targeted campaigns for tourism-related initiatives are particularly well-suited to compete. Success in this contract could allow businesses to connect with both new and returning visitors to Swansea Bay, thus potentially boosting sales and brand visibility within the local tourism market.

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Notice Information

Notice Title

Contract for Swansea Bay 'Happy Place' Outdoor Media Contract 2021/22

Notice Description

Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.The 2021-2022 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and this theme will be reflected in all outputs for this Outdoor Media Campaign.Campaign AimsThe aims of the campaign are to:Build on the current 'Happy Place' Campaign to engage both new and existing visitors via an innovative outdoor media campaign across high profile transport hubs in our key geographical markets.New visitors - to encourage new visitors to make Swansea Bay their Happy Place by using key images and promoting staycations.Existing visitors - tapping into memories with existing visitors who perhaps couldn't visit in 2020/2021 due to the coronavirus pandemic, encouraging them to return.A maximum budget of PS30,000 is available for completing this outdoor media campaign. All expenses must be covered by this budget. Once the total cost is accepted as part of the successful bid no additional funds will be available.Prices must be fully inclusive of all labour, materials and costs, including all administrative costs.The successful submission is expected to be ready for immediate implementation (subject to availability).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-115558
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115558
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

22462000 - Advertising material

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

79961100 - Advertising photography services

92111200 - Advertising, propaganda and information film and video-tape production

92111210 - Advertising film production

92111220 - Advertising video-tape production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Feb 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Dec 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City & County of Swansea
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

The Media Angel (Uk) Ltd

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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