Award

Celtic Routes 360 Drone & Digital Experiences Contract

CARMARTHENSHIRE COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

02 Aug 2022 at 13:14

S2W Notice - Website Contract Award Notice
Tender

25 Mar 2022 at 08:58

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

Carmarthenshire County Council is seeking a suitably qualified contractor for the "Celtic Routes 360 Drone & Digital Experiences Contract". This project aims to enhance the Celtic Routes tourism initiative by creating immersive digital experiences, including 360-degree drone footage, that celebrate the Celtic heritage across counties including Carmarthenshire, Wexford, and Pembrokeshire. The tender process is classified as open, with the deadline for submissions set for 14:00 on 14th April 2022, and awarded on 22nd April 2022. The initiative is part of a broader tourism strategy, benefiting local economies funded partly through the European Regional Development Fund under the Ireland Wales Cooperation programme 2014-2020.

This procurement presents significant opportunities for businesses in the digital and multimedia sectors, particularly those specialising in photographic and aerial services, digital marketing, and multimedia technology. Companies that offer innovative solutions for enhancing visitor experiences through technology would be well-suited to compete for this contract, aligning with the project’s objective to adopt a Celtic narrative that draws visitors to the region and increases engagement with the local culture. With a strong emphasis on immersive experiences, the tender could lead to fruitful partnerships for suppliers with complementary services in the tourism and digital content creation industries.

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Notice Information

Notice Title

Celtic Routes 360 Drone & Digital Experiences Contract

Notice Description

Carmarthenshire County Council, on behalf of its partners are seeking to commission a suitably qualified and experienced contractor to further develop the Celtic Routes project by bringing Celtic Routes brand to life for industry/stakeholders and visitors to the areas through the development of 360 drone footage and digital experiences.The Celtic Routes project is a tourism heritage initiative to develop and build on the truly distinctive identity its partners have as individuals but through working together will harness the collective strengths to create an innovative marketing campaign that will maximise spend and income retention to the local economies. The project uses a Celtic narrative and messages to improve the visitor experience, to provide fresh reasons to visit or stay longer and to see the counties through a different lens - a Celtic lens.In short Celtic Routes is:"a branded collection of tourism experiences that encourages travellers to Ireland and Wales to discover the Celtic Spirit by offering a number of immersive and authentic Celtic experiences in Wexford, Wicklow, Waterford, Carmarthenshire, Ceredigion and Pembrokeshire.Contract requirements:The Partnership is keen to further develop the Celtic Routes experience and to bring the initiative to life for both visitors, local trade representatives and other stakeholders through the delivery of a digital experience within the partner counties.Whilst the brand is a strong proposition in its own right, we are keen to develop more immersive experiences on the ground utilising digital technologies and 360 imagery. The contract is partly funded via the European Regional Development Fund through the Ireland Wales Cooperation programme 2014-2020.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-119926
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=119926
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

24 - Chemical products

32 - Radio, television, communication, telecommunication and related equipment

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22315000 - Photographs

24931210 - Photographic developers

32322000 - Multimedia equipment

32354300 - Photographic film

32417000 - Multimedia networks

79960000 - Photographic and ancillary services

79961000 - Photographic services

79961100 - Advertising photography services

79961200 - Aerial photography services

79961300 - Specialised photography services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Aug 20223 years ago
Submission Deadline
14 Apr 2022Expired
Future Notice Date
Not specified
Award Date
7 Jun 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CARMARTHENSHIRE COUNTY COUNCIL
Contact Name
Chris Davies
Contact Email
Not specified
Contact Phone
+44 1267234567

Buyer Location

Locality
CARMARTHEN
Postcode
SA31 1JP
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL42 South West Wales
Delivery Location
Not specified
Local Authority
Carmarthenshire
Electoral Ward
Carmarthen Town North and South
Westminster Constituency
Caerfyrddin

Supplier Information

Number of Suppliers
1
Supplier Name

4PI PRODUCTIONS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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