Notice Information
Notice Title
TV/Video production for Welsh Hero Brands
Notice Description
#CaruCymruCaruBlas #LoveWalesLoveTaste is a cross-industry, collaborative Food & Drink Wales Consumer campaign with the aim to promote and raise awareness of Welsh food and drink. The Welsh Heroes extension of the #CaruCymruCaruBlas campaign involves Hero brands across categories. This campaign will produce 10 individual adverts that will meet the marketing objectives of each brand, while also linking to the overall campaign message.Objectives:- Producing 10 individual adverts for a consortium of non-competing Welsh brands all with the same campaign feel but meeting each brand's individual targets and audiences.- Raising overall consumer awareness for Welsh food and drink brands in Wales and GB through digital and TV advertising using the produced video content.Advert content:Individual storyboards will need to be developed for each of the Brands and the adverts will vary depending on each brand's aims and target audiences, with further information being provided upon award of the contract. While each advert will be individual, all should have a similar tone and aesthetic feel - each advert will feel upbeat and energetic as well as being authentic and unique to each brand's characteristics. There will be an overarching campaign line to link all the individual adverts.Deliverables:- 10 individual adverts, 30 seconds long- A minimum of 4 of these adverts will need to have Clearcast approval which you would be expected to manage- Welsh language versions of some of these adverts will be needed for advertising in Wales- Full usage rights of video footage for each brand for future use- Different formats and edits for adverts for use across social media platforms
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-kuma6s-126549
- Publication Source
- Sell2Wales
- Latest Notice
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126549
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- S2W Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
22 - Printed matter and related products
79 - Business services: law, marketing, consulting, recruitment, printing and security
92 - Recreational, cultural and sporting services
-
- CPV Codes
22462000 - Advertising material
79340000 - Advertising and marketing services
92111200 - Advertising, propaganda and information film and video-tape production
92111210 - Advertising film production
92111220 - Advertising video-tape production
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £70,000 Under £100K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 20 Dec 20223 years ago
- Submission Deadline
- 5 Dec 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 20 Dec 20223 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Not Specified
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- MENTER A BUSNES
- Contact Name
- Bethan Sian Jones
- Contact Email
- iestyn.gruffudd@menterabusnes.co.uk
- Contact Phone
- +44 1970636565
Buyer Location
- Locality
- CEREDIGION
- Postcode
- SY23 3AH
- Post Town
- Shrewsbury
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL4 Mid and South West Wales
- Small Region (ITL 3)
- TLL41 Mid Wales
- Delivery Location
- Not specified
-
- Local Authority
- Ceredigion
- Electoral Ward
- Llanbadarn Fawr
- Westminster Constituency
- Ceredigion Preseli
Further Information
Notice Documents
-
https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV418377&idx=1
14th November 2022 - Delivery Specification
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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