Tender

BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS

AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES

This public procurement record has 1 release in its history.

Tender

01 Oct 2025 at 11:18

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

Amgueddfa Cymru - National Museum Wales has issued an open tender for a brand development project entitled "Brand Development Including Flagship Content and Campaigns." This tender aims to establish a framework agreement to enhance the museum's brand strategy and identity, including flagship campaigns. The buyer is located in Cardiff, and the procurement falls under the industry category of services, specifically targeting design consultancy and project management software services. The tender process, currently in the tender stage, opened on 1st October 2025 and will close on 10th October 2025, with awards expected by 28th November 2025. Interested parties are advised to register on the Sell2Wales website for further details.

This tender presents an excellent opportunity for businesses specialising in brand strategy, creative development, and digital UX to collaborate with a prestigious cultural institution. Companies with expertise in developing brand architectures, sub-brand strategies, and creative campaigns will find this project attractive. Roles such as brand strategists, creative directors, digital brand experts, and design consultants are essential, making this a valuable chance for agencies and firms in the creative sector to expand their portfolio and develop long-standing relationships with a national museum. The open procurement method ensures a competitive and transparent process for all applicants interested in contributing to Amgueddfa Cymru's brand evolution.

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Notice Information

Notice Title

BRAND DEVELOPMENT INCLUDING FLAGSHIP CONTENT AND CAMPAIGNS

Notice Description

Amgueddfa Cymru wishes to create a framework agreement for provision of the following services to support our brand's ongoing evolution and its impactful application across a range of touchpoints, including flagship campaigns. The scope of work potentially includes, but is not limited to:Brand strategy- The continued development of the Amgueddfa Cymru masterbrand strategy.- The continued development of the Amgueddfa Cymru brand architecture or family, especially as new projects emerge.- Developing of sub-brand strategies and platforms as appropriate - e.g. for a commercial project or museum development.- Developing brand narrative/s for Amgueddfa Cymru and different elements of our work.- Input to supporting strategies and projects of work of relevance to the brand.Brand identity- The continued refinement of our masterbrand identity.- Accessibility testing and development as digital applications evolve and develop.- Developing or refining future sub-brand identities or project branding.- The scope of work includes all aspects of brand identity development including tone of voice and visual branding.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=156337. Specific roles necessary to meet our requirements may include:* Brand strategist* Creative strategist* Creative director* Designers* Digital brand/UX experts* Creative producers* Campaign strategists* Project managers* Planners(WA Ref:156337)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-156337
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=156337
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
S2W Notice - Website Invitation to Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

71 - Architectural, construction, engineering and inspection services

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48300000 - Document creation, drawing, imaging, scheduling and productivity software package

48331000 - Project management software package

71242000 - Project and design preparation, estimation of costs

72212300 - Document creation, drawing, imaging, scheduling and productivity software development services

72212331 - Project management software development services

72224000 - Project management consultancy services

79415200 - Design consultancy services

79421000 - Project-management services other than for construction work

79421200 - Project-design services other than for construction work

79933000 - Design support services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20254 months ago
Submission Deadline
10 Oct 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AMGUEDDFA CYMRU - NATIONAL MUSEUM WALES
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NP
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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