Award

Baby Bundles

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 4 releases in its history.

Award

02 Jul 2025 at 10:08

Tender

02 Apr 2025 at 11:06

Planning

13 Mar 2025 at 08:48

Planning

11 Mar 2025 at 16:36

Summary of the contracting process

The "Baby Bundles" procurement process by the Llywodraeth Cymru / Welsh Government focuses on delivering a range of products to new and expectant parents within core Flying Start areas in Wales. Categorised under services, this initiative targets baby care products and various related services such as parcel delivery, graphic design, and promotional services. Located in Cardiff, the contracting process has recently moved to the award stage as of 2nd July 2025, with a planned contract duration from August 2025 to October 2030. The method of procurement was an open procedure, with Allied Publicity Services (Manchester) Limited selected as the supplier. Notably, the contract period starts on 1st August 2025, and the standstill period concludes on 11th July 2025.

This tender offers opportunities for businesses involved in baby product manufacturing, packaging, delivery services, and promotional services to engage in a governmental contract. SMEs and larger companies with strong logistics capabilities, environmentally friendly packaging solutions, and established supply chains would be well-suited to compete in such tenders. The initiative's emphasis on aftercare, bilingual customer service and sustainable delivery opens avenues for growth, especially for organisations with innovative and efficient operational practices in these areas.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Baby Bundles

Notice Description

Contract Award Notice - Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.

Planning Information

A virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email babybundles@gov.wales If you are unable to attend, slides can be shared and feedback received via email up to 28th March 2025. Please let us know if you would like to receive a copy of the slides, by contacting the baby bundles mailbox.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04ebcb
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036696-2025
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

18 - Clothing, footwear, luggage articles and accessories

33 - Medical equipments, pharmaceuticals and personal care products

64 - Postal and telecommunications services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

18411000 - Baby clothing

33750000 - Baby care products

64121200 - Parcel delivery services

79342200 - Promotional services

79810000 - Printing services

79822500 - Graphic design services

79823000 - Printing and delivery services

79920000 - Packaging and related services

Notice Value(s)

Tender Value
£9,375,000 £1M-£10M
Lots Value
£9,375,000 £1M-£10M
Awards Value
£9,375,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Jul 20257 months ago
Submission Deadline
14 May 2025Expired
Future Notice Date
2 Apr 2025Expired
Award Date
29 Jun 20257 months ago
Contract Period
31 Jul 2025 - 31 Oct 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
ANGHARAD SIMMONDS
Contact Email
angharad.simmonds@gov.wales
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

ALLIED PUBLICITY SERVICES (MANCHESTER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04ebcb-2025-07-02T11:08:03+01:00",
    "date": "2025-07-02T11:08:03+01:00",
    "ocid": "ocds-h6vhtk-04ebcb",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PQYQ-3841-BHTP",
            "name": "Llywodraeth Cymru / Welsh Government",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQYQ-3841-BHTP"
            },
            "address": {
                "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services",
                "locality": "Cardiff",
                "postalCode": "CF10 3NQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL22"
            },
            "contactPoint": {
                "name": "ANGHARAD SIMMONDS",
                "email": "angharad.simmonds@gov.wales"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://gov.wales",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    },
                    {
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "id": "GB-WLS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-681528",
            "name": "Allied Publicity Services (Manchester) Limited",
            "identifier": {
                "scheme": "GB-COH",
                "id": "681528"
            },
            "address": {
                "streetAddress": "Chetham House",
                "locality": "Stockport",
                "postalCode": "SK3 0ZP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD35"
            },
            "contactPoint": {
                "email": "tenders@theapsgroup.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PQYQ-3841-BHTP",
        "name": "Llywodraeth Cymru / Welsh Government"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "A virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email babybundles@gov.wales If you are unable to attend, slides can be shared and feedback received via email up to 28th March 2025. Please let us know if you would like to receive a copy of the slides, by contacting the baby bundles mailbox.",
                "dueDate": "2025-03-28T23:59:59+00:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "008826-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/008826-2025",
                "datePublished": "2025-03-11T16:36:55Z",
                "format": "text/html"
            },
            {
                "id": "009118-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK3",
                "description": "Planned procurement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/009118-2025",
                "datePublished": "2025-03-13T08:48:35Z",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "C221/2024/2025",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Baby Bundles",
        "description": "Contract Award Notice - Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "33750000",
                        "description": "Baby care products"
                    },
                    {
                        "scheme": "CPV",
                        "id": "64121200",
                        "description": "Parcel delivery services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79822500",
                        "description": "Graphic design services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79810000",
                        "description": "Printing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342200",
                        "description": "Promotional services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79920000",
                        "description": "Packaging and related services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79823000",
                        "description": "Printing and delivery services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "18411000",
                        "description": "Baby clothing"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 11250000,
            "amount": 9375000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2025-08-01T00:00:00+01:00",
                    "endDate": "2030-10-31T23:59:59+00:00"
                },
                "status": "complete",
                "value": {
                    "amountGross": 11250000,
                    "amount": 9375000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Social value",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "numbers": [
                                {
                                    "number": 60,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "price",
                            "name": "Price",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                }
            }
        ],
        "communication": {
            "futureNoticeDate": "2025-04-02T23:59:59+01:00"
        },
        "status": "complete",
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en",
                "cy"
            ]
        },
        "tenderPeriod": {
            "endDate": "2025-05-14T14:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2025-07-21T23:59:59+01:00"
        },
        "submissionMethodDetails": "https://supplierlive.proactisp2p.com",
        "enquiryPeriod": {
            "endDate": "2025-05-07T14:00:00+01:00"
        },
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "012477-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/012477-2025",
                "datePublished": "2025-04-02T12:06:25+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "value": 8,
                "relatedLot": "1"
            },
            {
                "id": "2",
                "measure": "finalStageBids",
                "value": 6,
                "relatedLot": "1"
            },
            {
                "id": "3",
                "measure": "smeFinalStageBids",
                "value": 6,
                "relatedLot": "1"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "1"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Baby Bundles",
            "status": "pending",
            "date": "2025-06-30T00:00:00+01:00",
            "value": {
                "amountGross": 11250000,
                "amount": 9375000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-681528",
                    "name": "Allied Publicity Services (Manchester) Limited"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "33750000",
                            "description": "Baby care products"
                        },
                        {
                            "scheme": "CPV",
                            "id": "64121200",
                            "description": "Parcel delivery services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79822500",
                            "description": "Graphic design services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79810000",
                            "description": "Printing services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79342200",
                            "description": "Promotional services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79920000",
                            "description": "Packaging and related services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79823000",
                            "description": "Printing and delivery services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "18411000",
                            "description": "Baby clothing"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKL",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "standstillPeriod": {
                "endDate": "2025-07-11T23:59:59+01:00"
            },
            "contractPeriod": {
                "startDate": "2025-08-01T00:00:00+01:00",
                "endDate": "2030-10-31T23:59:59+00:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "036696-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036696-2025",
                    "datePublished": "2025-07-02T11:08:03+01:00",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2025-06-30T00:00:00+01:00",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-07-14T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ]
}