Tender

Land-based Careers Marketing Campaign (14-19)

LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE

This public procurement record has 1 release in its history.

Tender

18 Mar 2026 at 11:18

Tender Notice
Summary of the contracting process

Landex, representing a consortium of land-based education and industry partners, has initiated a tender process for a national marketing campaign aimed at promoting careers in land-based sectors to youth aged 14-19. The procurement process is managed by Landex on behalf of the National Landbased College, with the project targeting locations across the United Kingdom, Isle of Man, Guernsey, and Jersey. The campaign seeks to reshape perceptions and highlight opportunities within industries such as agriculture, forestry, and related fields. The tender follows an open procedure and is currently in the tender stage, requiring submissions by 27 April 2026. Key dates include a clarification query deadline on 17 April 2026, shortlisting notifications commencing the week of 4 May 2026, and presentation weeks commencing 11 May 2026, with the final outcomes expected during the week of 25 May 2026.

Offering a contract valued up to £40,000, this tender presents significant business growth opportunities for SMEs specialising in marketing, media, consulting, and education services. Ideal candidates will be those with strengths in digital marketing, content creation, and youth engagement strategies, as the campaign will leverage social media and video content to reach the target demographic. The procurement method emphasises the Most Economically Advantageous Tender criteria, with shortlisted submissions to undergo a formal evaluation process. Businesses holding expertise in sectors like IT services, business consultancy, and educational training stand to benefit from engaging in this forward-thinking initiative, supporting long-term scalability and impact measurement efforts post-commission. As guardian of the contract, Landex aims to administer a holistic and collaborative approach involving multiple stakeholders from the sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

Land-based Careers Marketing Campaign (14-19)

Notice Description

Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19. Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers. The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, and be scalable for potential future phases. The campaign will include a central landing page to support user journeys and signposting to partner resources. An outline structure for this already exists, so the primary focus of this commission is developing a strong campaign concept and reaching new audiences, rather than building a complex website. The campaign must remain unbranded and represent the land-based sector collectively. Evaluation will be undertaken on the basis of the Most Economically Advantageous Tender (MEAT). Shortlisted bidders will be invited to present as part of the final evaluation stage. Contract Value Maximum contract value: PS40,000 inclusive of all costs and any applicable VAT. Contract Duration Contract commencement date: 8 June 2026. The contract will continue until completion of agreed deliverables and final reporting. Award will be confirmed by formal email notification, which will form part of the contractual record. Procurement Procedure Open procedure (below threshold). Tender Timetable Tender publication date: 18 March 2026. Clarification (queries) deadline: 17 April 2026. Submission deadline: 27 April 2026. Shortlisting notifications: Week commencing 4 May 2026. Presentations: Week commencing 11 May 2026. Outcome notifications: Week commencing 25 May 2026. Contract start date: 8 June 2026. How to Apply See attached pack, or request a tender application pack from: lilyrayson@landex.org.uk Subject: 14-19 APPLICATION PACK Completed submissions (PDF preferred) must be emailed to: lilyrayson@landex.org.uk Subject: 14-19 SUBMISSION Clarification questions must be submitted no later than 17 April 2026 to: lilyrayson@landex.org.uk SUBJECT: 14-19 QUERY Additional Information Bidders must submit a completed Application Form and Budget Template. Social Value and EDI commitments form part of the scored evaluation. The successful bidder will enter into a formal Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

03 - Agricultural, farming, fishing, forestry and related products

15 - Food, beverages, tobacco and related products

16 - Agricultural machinery

42 - Industrial machinery

44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services

77 - Agricultural, forestry, horticultural, aquacultural and apicultural services

79 - Business services: law, marketing, consulting, recruitment, printing and security

80 - Education and training services

98 - Other community, social and personal services

CPV Codes

03000000 - Agricultural, farming, fishing, forestry and related products

15000000 - Food, beverages, tobacco and related products

16000000 - Agricultural machinery

42000000 - Industrial machinery

44000000 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

72000000 - IT services: consulting, software development, Internet and support

73000000 - Research and development services and related consultancy services

77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

80000000 - Education and training services

98000000 - Other community, social and personal services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Mar 20264 days ago
Submission Deadline
27 Apr 20262 months to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
7 Jun 2026 - 31 May 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1SY
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
Not specified
Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0-2026-03-18T11:18:50Z",
    "date": "2026-03-18T11:18:50Z",
    "ocid": "ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "LANDEX01",
        "title": "Land-based Careers Marketing Campaign (14-19)",
        "description": "Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19. Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers. The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, and be scalable for potential future phases. The campaign will include a central landing page to support user journeys and signposting to partner resources. An outline structure for this already exists, so the primary focus of this commission is developing a strong campaign concept and reaching new audiences, rather than building a complex website. The campaign must remain unbranded and represent the land-based sector collectively. Evaluation will be undertaken on the basis of the Most Economically Advantageous Tender (MEAT). Shortlisted bidders will be invited to present as part of the final evaluation stage. Contract Value Maximum contract value: PS40,000 inclusive of all costs and any applicable VAT. Contract Duration Contract commencement date: 8 June 2026. The contract will continue until completion of agreed deliverables and final reporting. Award will be confirmed by formal email notification, which will form part of the contractual record. Procurement Procedure Open procedure (below threshold). Tender Timetable Tender publication date: 18 March 2026. Clarification (queries) deadline: 17 April 2026. Submission deadline: 27 April 2026. Shortlisting notifications: Week commencing 4 May 2026. Presentations: Week commencing 11 May 2026. Outcome notifications: Week commencing 25 May 2026. Contract start date: 8 June 2026. How to Apply See attached pack, or request a tender application pack from: lilyrayson@landex.org.uk Subject: 14-19 APPLICATION PACK Completed submissions (PDF preferred) must be emailed to: lilyrayson@landex.org.uk Subject: 14-19 SUBMISSION Clarification questions must be submitted no later than 17 April 2026 to: lilyrayson@landex.org.uk SUBJECT: 14-19 QUERY Additional Information Bidders must submit a completed Application Form and Budget Template. Social Value and EDI commitments form part of the scored evaluation. The successful bidder will enter into a formal Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract.",
        "datePublished": "2026-03-18T11:18:50Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "03000000",
            "description": "Agricultural, farming, fishing, forestry and related products"
        },
        "additionalClassifications": [
            {
                "id": "15000000",
                "scheme": "CPV",
                "description": "Food, beverages, tobacco and related products"
            },
            {
                "id": "16000000",
                "scheme": "CPV",
                "description": "Agricultural machinery"
            },
            {
                "id": "42000000",
                "scheme": "CPV",
                "description": "Industrial machinery"
            },
            {
                "id": "44000000",
                "scheme": "CPV",
                "description": "Construction structures and materials; auxiliary products to construction (except electric apparatus)"
            },
            {
                "id": "72000000",
                "scheme": "CPV",
                "description": "IT services: consulting, software development, Internet and support"
            },
            {
                "id": "73000000",
                "scheme": "CPV",
                "description": "Research and development services and related consultancy services"
            },
            {
                "id": "77000000",
                "scheme": "CPV",
                "description": "Agricultural, forestry, horticultural, aquacultural and apicultural services"
            },
            {
                "id": "79000000",
                "scheme": "CPV",
                "description": "Business services: law, marketing, consulting, recruitment, printing and security"
            },
            {
                "id": "80000000",
                "scheme": "CPV",
                "description": "Education and training services"
            },
            {
                "id": "98000000",
                "scheme": "CPV",
                "description": "Other community, social and personal services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Guernsey"
                    },
                    {
                        "countryName": "Jersey"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 35000,
            "currency": "GBP"
        },
        "value": {
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2026-04-27T23:49:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2026-06-08T00:00:00+01:00",
            "endDate": "2027-05-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356",
                "datePublished": "2026-03-18T11:18:50Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "ITT",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/0a92c133-b884-4cb9-a768-aa0a5f1b9cf8",
                "format": "application/pdf"
            },
            {
                "id": "3",
                "documentType": "evaluationCriteria",
                "description": "Evaluation Criteria",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/bc7ec107-3057-4efa-bf1b-fa12cd8c1661",
                "format": "application/pdf"
            },
            {
                "id": "4",
                "documentType": "contractDraft",
                "description": "Draft Contract",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/d916fe88-51cc-44de-85b8-b10826a443be",
                "format": "application/pdf"
            },
            {
                "id": "5",
                "documentType": "biddingDocuments",
                "description": "Application Form",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/e5b17172-f031-44d4-b57a-4d94516cfc36",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "6",
                "documentType": "biddingDocuments",
                "description": "Budget Template",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/7856d41c-e5f7-4b95-af55-cd8c9323c094",
                "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/TPGS53sf",
            "name": "LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE",
            "identifier": {
                "legalName": "LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE",
                "scheme": "GB-SRS",
                "id": "supplierregistration.cabinetoffice.gov.uk/TPGS53sf"
            },
            "address": {
                "streetAddress": "University of Northampton Innovation Centre, Green Street",
                "locality": "Northampton",
                "postalCode": "NN1 1SY",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Steven Porter",
                "email": "stevenporter@landex.org.uk",
                "telephone": "+447508753145"
            },
            "details": {
                "url": "https://www.landex.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/TPGS53sf",
        "name": "LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE"
    }
}