Award

Provision of a Destination Marketing Programme under the Ancient Connections Project

PEMBROKESHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

12 Feb 2021 at 10:24

Summary of the contracting process

Pembrokeshire County Council is currently engaged in the provision of a Destination Marketing Programme under the Ancient Connections Project, which focuses on the promotion of tourism in North Wexford and North Pembrokeshire. This tender, classified under marketing management consultancy services, is currently in the Award stage. The procurement method is open, allowing broader participation, and the procurement process for this contract was completed on February 8, 2021, with an active award to Heavenly Ltd. The project's objectives include increasing visitor numbers and creating a cross-border marketing approach, emphasising the historical connections between the regions.

This opportunity is ideal for marketing agencies, destination marketing organisations, digital agencies, branding agencies, and public relations firms, particularly those with expertise in tourism marketing. Businesses with a focus on destination promotion or cross-border marketing strategies will find potential for growth within this contract. The successful tender could expand their operations, especially with a possible Phase 2 extension related to a new cross-border pilgrimage route, pending funding approval, which could further increase business opportunities in the tourism sector for the involved regions.

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Notice Title

Provision of a Destination Marketing Programme under the Ancient Connections Project

Notice Description

This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections - The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

Lot Information

Lot 1

The original Ancient Connections' Destination Work Package defines the purpose of this element of the project as - - To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season. - To undertake cross-selling of each destination within the other destination's territory - To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Failte Ireland, Ireland's Ancient East and Tourism Ireland. - To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.

Options: Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions. The extension to Phase 2 is dependent on: - the Council's application for additional funding for Phase 2 being approved; - satisfactory performance and delivery by the successful tenderer during Phase 1; the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0292a2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/002875-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

63 - Supporting and auxiliary transport services; travel agencies services

71 - Architectural, construction, engineering and inspection services

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services

75 - Administration, defence and social security services

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

98 - Other community, social and personal services


CPV Codes

63510000 - Travel agency and similar services

71241000 - Feasibility study, advisory service, analysis

72224000 - Project management consultancy services

73000000 - Research and development services and related consultancy services

73200000 - Research and development consultancy services

73210000 - Research consultancy services

75125000 - Administrative services related to tourism affairs

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

79400000 - Business and management consultancy and related services

79410000 - Business and management consultancy services

79411000 - General management consultancy services

79411100 - Business development consultancy services

79413000 - Marketing management consultancy services

79415200 - Design consultancy services

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

79952100 - Cultural event organisation services

79953000 - Festival organisation services

79960000 - Photographic and ancillary services

79961000 - Photographic services

79961100 - Advertising photography services

79961200 - Aerial photography services

79961300 - Specialised photography services

79961350 - Studio photography services

92000000 - Recreational, cultural and sporting services

92111200 - Advertising, propaganda and information film and video-tape production

92111210 - Advertising film production

92111220 - Advertising video-tape production

92111230 - Propaganda film production

92111240 - Propaganda video-tape production

92226000 - Teleprogrammation

92312211 - Writing agency services

92331210 - Children animation services

98000000 - Other community, social and personal services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Feb 20215 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Feb 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
PEMBROKESHIRE COUNTY COUNCIL
Additional Buyers

EUROPEAN UNION

PEMBROKESHIRE COAST NATIONAL PARK AUTHORITY

VISIT WEXFORD

WEXFORD COUNTY COUNCIL

Contact Name
Not specified
Contact Email
donna.barker@pembrokeshire.gov.uk, eoghan.greene@wexfordcoco.ie, hello@visitwexford.ie, info@pembrokeshirecoast.org.uk
Contact Phone
Not specified

Buyer Location

Locality
PEMBROKESHIRE
Postcode
SA61 1TP
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL42 South West Wales
Delivery Location
TLL14 South West Wales

Local Authority
Pembrokeshire
Electoral Ward
Pembroke Dock: Central
Westminster Constituency
Mid and South Pembrokeshire

Supplier Information

Number of Suppliers
1
Supplier Name

HEAVENLY

Open Contracting Data Standard (OCDS)

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