Notice Information
Notice Title
Contract for Cross Platform Social Media Campaign (TikTok & Instagram)
Notice Description
Summary of Contract DeliverablesTo summarise, the successful bidder will:Deliver a Swansea Bay TikTok Launch and Instagram Campaign Plan. Include a Media Schedule clearly indicating balance of paid-for and organic activity throughout the life of the campaign. Include a rationale as to why the specific types of paid-for activity were selected. Develop the creative concept for the campaign and include in the Campaign Plan.Purchase and book all paid-for activity. Produce or source all the campaign assets, eg video, images, copy, music etc,. Launch the campaign and be responsible for posting on TikTok and Instagram during the contract period.Report weekly on the progress of the campaign, against the targets set in the submission.Produce an illustrated final report:1. Which summarises the campaign2. Analyses the actual campaign performance against the targets set3. Highlights what elements worked well and what didn't, with respect to organic and paid-for activity4. Makes recommendations for the future development of the Swansea Bay TikTok platform following the contract period5. Ensure that all activity and content is approved by the Client prior to posting. No content will be posted without the express written approval of the Client.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-kuma6s-116861
- Publication Source
- Sell2Wales
- Latest Notice
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=116861
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- S2W Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
22 - Printed matter and related products
32 - Radio, television, communication, telecommunication and related equipment
45 - Construction work
64 - Postal and telecommunications services
79 - Business services: law, marketing, consulting, recruitment, printing and security
92 - Recreational, cultural and sporting services
-
- CPV Codes
22462000 - Advertising material
32310000 - Radio broadcast receivers
45232331 - Ancillary works for broadcasting
64228000 - Television and radio broadcast transmission services
64228100 - Television broadcast transmission services
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services
79961100 - Advertising photography services
92111200 - Advertising, propaganda and information film and video-tape production
92111210 - Advertising film production
92111220 - Advertising video-tape production
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 8 Apr 20223 years ago
- Submission Deadline
- 10 Jan 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 24 Jan 20224 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Not Specified
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- CITY & COUNTY OF SWANSEA
- Contact Name
- Lisa Evans, Simon Anthony
- Contact Email
- procurement@swansea.gov.uk
- Contact Phone
- +44 1792637242, +44 7966230649
Buyer Location
- Locality
- SWANSEA
- Postcode
- SA1 3SN
- Post Town
- Swansea
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL4 Mid and South West Wales
- Small Region (ITL 3)
- TLL43 Swansea
- Delivery Location
- Not specified
-
- Local Authority
- Swansea
- Electoral Ward
- Waterfront
- Westminster Constituency
- Swansea West
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-kuma6s-116861-2022-04-08T14:03:07Z",
"date": "2022-04-08T14:03:07Z",
"ocid": "ocds-kuma6s-116861",
"initiationType": "tender",
"parties": [
{
"id": "org-6",
"name": "City & County of Swansea",
"address": {
"streetAddress": "Civic Centre,",
"locality": "Swansea",
"postalCode": "SA1 3SN"
},
"contactPoint": {
"name": "Simon Anthony",
"telephone": "+44 1792637242",
"url": "http://https://www.swansea.gov.uk/dobusiness"
},
"roles": [
"buyer"
],
"details": {
"classifications": [
{
"id": "REGIONAL_AUTHORITY",
"description": "Regional or local authority",
"scheme": "TED_CA_TYPE"
}
]
}
},
{
"id": "org-35",
"name": "City & County of Swansea",
"address": {
"streetAddress": "Procurement Department, Civic Centre, Oystermouth Road,,",
"locality": "Swansea",
"postalCode": "SA1 3SN"
},
"contactPoint": {
"name": "Lisa Evans",
"email": "procurement@swansea.gov.uk",
"telephone": "+44 7966230649",
"url": "http://https://www.swansea.gov.uk/dobusiness"
},
"roles": [
"buyer"
]
},
{
"id": "org-82",
"name": "Equinox",
"address": {
"streetAddress": "9 Earlswood Road , Cardiff Business Park ,",
"locality": "Llanishen",
"postalCode": "CF145GH"
},
"roles": [
"supplier"
]
}
],
"buyer": {
"name": "City & County of Swansea",
"id": "org-35"
},
"tender": {
"id": "ocds-kuma6s-116861-tender-120405",
"title": "Contract for Cross Platform Social Media Campaign (TikTok & Instagram)",
"description": "Summary of Contract DeliverablesTo summarise, the successful bidder will:Deliver a Swansea Bay TikTok Launch and Instagram Campaign Plan. Include a Media Schedule clearly indicating balance of paid-for and organic activity throughout the life of the campaign. Include a rationale as to why the specific types of paid-for activity were selected. Develop the creative concept for the campaign and include in the Campaign Plan.Purchase and book all paid-for activity. Produce or source all the campaign assets, eg video, images, copy, music etc,. Launch the campaign and be responsible for posting on TikTok and Instagram during the contract period.Report weekly on the progress of the campaign, against the targets set in the submission.Produce an illustrated final report:1. Which summarises the campaign2. Analyses the actual campaign performance against the targets set3. Highlights what elements worked well and what didn't, with respect to organic and paid-for activity4. Makes recommendations for the future development of the Swansea Bay TikTok platform following the contract period5. Ensure that all activity and content is approved by the Client prior to posting. No content will be posted without the express written approval of the Client.",
"procurementMethod": "open",
"mainProcurementCategory": "services",
"submissionMethodDetails": "https://etenderwales.bravosolution.co.uk/home.html",
"tenderPeriod": {
"endDate": "2022-01-10T12:00:00Z"
},
"eligibilityCriteria": "Please See Tender Documents",
"awardPeriod": {
"endDate": "2022-01-17T00:00:00Z"
},
"communication": {
"atypicalToolUrl": "https://etenderwales.bravosolution.co.uk/home.html"
},
"additionalClassifications": [
{
"id": "22462000",
"description": "Advertising material",
"scheme": "CPV"
},
{
"id": "32310000",
"description": "Radio broadcast receivers",
"scheme": "CPV"
},
{
"id": "45232331",
"description": "Ancillary works for broadcasting",
"scheme": "CPV"
},
{
"id": "64228000",
"description": "Television and radio broadcast transmission services",
"scheme": "CPV"
},
{
"id": "64228100",
"description": "Television broadcast transmission services",
"scheme": "CPV"
},
{
"id": "79340000",
"description": "Advertising and marketing services",
"scheme": "CPV"
},
{
"id": "79341000",
"description": "Advertising services",
"scheme": "CPV"
},
{
"id": "79341100",
"description": "Advertising consultancy services",
"scheme": "CPV"
},
{
"id": "79341200",
"description": "Advertising management services",
"scheme": "CPV"
},
{
"id": "79341400",
"description": "Advertising campaign services",
"scheme": "CPV"
},
{
"id": "79342000",
"description": "Marketing services",
"scheme": "CPV"
},
{
"id": "79342100",
"description": "Direct marketing services",
"scheme": "CPV"
},
{
"id": "79413000",
"description": "Marketing management consultancy services",
"scheme": "CPV"
},
{
"id": "79961100",
"description": "Advertising photography services",
"scheme": "CPV"
},
{
"id": "92111200",
"description": "Advertising, propaganda and information film and video-tape production",
"scheme": "CPV"
},
{
"id": "92111210",
"description": "Advertising film production",
"scheme": "CPV"
},
{
"id": "92111220",
"description": "Advertising video-tape production",
"scheme": "CPV"
}
]
},
"noticetype": "S2W Notice - Website Contract Award Notice",
"awards": [
{
"id": "ocds-kuma6s-116861-award-120405-54",
"suppliers": [
{
"id": "org-82",
"name": "Equinox"
}
],
"items": [
{
"id": "ocds-kuma6s-116861-awarditem-120405-54"
}
]
}
],
"contracts": [
{
"id": "ocds-kuma6s-116861-award-120405-54",
"awardID": "ocds-kuma6s-116861-award-120405-54",
"status": "active",
"dateSigned": "2022-01-24T00:00:00Z"
}
],
"bids": {
"statistics": [
{
"id": "ocds-kuma6s-116861-bidsstatistic-120405-54",
"measure": "bids",
"value": 5
}
]
}
}