Advertising Consultant Contract (Bus Shelters, Street Furniture and On-Street) - Soft Market Testing
Description: The Royal Borough of Kingston is seeking to engage with the services of an experienced commercial procurement and media consultant to lead an advertising procurement exercise. Including the design, management and lead of an end-to-end procurement exercise for its borough-wide advertising portfolio. The primary aim is to appoint an expert consultant who can maximise commercial revenue, enhance public realm infrastructure and integrate digital technology. This document outlines the background and scope of the proposed consultancy commission. The Council invites interested consultancy practices to complete the questionnaire in Section C, D, and E to help inform the Council's procurement strategy, specification, resourcing model and timeline.
Summary: The Royal Borough of Kingston upon Thames is planning a consultancy to lead an end-to-end advertising procurement for its borough-wide portfolio, covering bus shelters, street furniture and on-street advertising. The consultant is expected to design and manage the procurement exercise and support the Council in shaping its procurement strategy, specification, resourcing model and timetable. The intended outcomes are to maximise commercial revenue, improve public realm infrastructure and integrate digital technology. The work is for the borough-wide portfolio in Kingston upon Thames.